Just in time for summer breaks, vacations and staycations, World of Coca-Cola is launching new, can’t-miss experiences. Of the many reasons to visit, check out the top five below:
- Sniff out the Secret – World of Coke’s newest permanent exhibit, Scent Discovery, shows just how much flavor and scent go hand in hand. This experience gives guests a deep dive into the anatomy of smell and challenges visitors to identify a variety of sweet, fruity and spicy scents. Are you up for the challenge?
- Be a VIP – By popular demand, World of Coca-Cola is extending its limited-time Coke Insider Journey through the summer. Beginning June 4, fans who want to level-up their visit can book this exclusive tour on Fridays, Saturdays and Sundays. The exclusive tour gives groups of no more than 10 guests the entire attraction to themselves for two hours of behind-the-scenes peeks, performances and souvenirs just for Insiders.
- Pour by Phone – We use our phones for everything else, so why not pour our favorite drinks with them too? For the first time since the onset of the pandemic, the Coca-Cola Freestyle room inside Taste It! has reopened with a futuristic new feature. Guests can simply use their smartphone cameras to scan QR codes on the dispensers, then use their phones as remotes to choose and pour their drink of choice from over 100 options.
- Get Groovy – Coca-Cola’s 1971 Unity Collection celebrates the 50th anniversary of its iconic Hilltop original television commercial with a series of capsule collections from global fashion, beauty and accessory brands. Launching May 24, these limited-edition items represent the spirit of the 70s and Hilltop’s themes of peace, love, unity and optimism. Check out the dy-no-mite collection at the Coca-Cola Store at World of Coca-Cola or online at cocacolastore.com/unity throughout the summer and fall.
- Share the Spotlight – Inside the Pop Culture Gallery, a new installation invites guests to embrace the message of Hilltop: “Buy the world a Coke and keep it company.” If you could buy a Coke for anyone in the world, who would it be and why? Guests who share their answers could see their messages and stories showcased in the interactive gallery.
About World of Coca-Cola
An integral part of downtown Atlanta’s fabric for more than 30 years, World of Coca-Cola has welcomed guests from six continents, more than 100 countries, all 50 U.S. states and the District of Columbia. Join over 25 million people who have visited the Atlanta attraction and experience the history of the world’s most famous beverage brand at the dynamic, multimedia home of the 135-year-old secret formula for Coca-Cola. Get closer than ever before to the vault containing the secret recipe, view more than 1,200 historic artifacts and get a behind-the-scenes look at the bottling process. Take a trip around the world in a thrilling 3-D movie experience, take a photo with the Coca-Cola Polar Bear and tempt your taste buds with beverages from around the globe.
World of Coca-Cola is located adjacent to Georgia Aquarium in downtown Atlanta and is accessible via the Peachtree Center or CNN/World Congress Center MARTA stations. Consumers with questions may call 1-800-676-COKE or visit our website at www.WorldofCocaCola.com to purchase tickets. Follow us on Instagram at instagram.com/worldofcocacola, Facebook at facebook.com/WorldofCocaCola and Twitter at twitter.com/WorldofCocaCola.
10 Comments
Shannon Graham
June 2, 2021 at 6:07 pmHow did I not know this existed??? Maybe I did, but just didn’t realize this was what it was! So neat!
Tara Pittman
June 2, 2021 at 7:07 pmSounds like a fun experience. We did something similar at Disney World years ago
Ben
June 2, 2021 at 8:11 pmThis sounds awesome! I’m a huge Coke fan. I’m drinking one right now with my lunch. I need to go there.
Kathy
June 3, 2021 at 1:50 amThis does sound like a lot of fun. I’d love to take my family. I think it would be a great experience.
Celebrate Woman
June 3, 2021 at 3:02 amYour story is so well-told. I’ve never been to the par, and really would like to go one day.
Eileen M Loya
June 3, 2021 at 3:13 amThis would be a wonderful place to visit. We love Coke and it would be so fun to check out all these wonderful things to experience there.
Fatima T
June 3, 2021 at 3:40 amI’m so excited about this. I’ve always loved Coca-Cola’s marketing. Did you know they created the bottle to look a certain way? They did this so that IF a Coke bottle broke into hundreds of pieces, you could still pick up a piece and you’d KNOW it was a Coke bottle
Monica Simpson
June 3, 2021 at 4:42 amI didn’t know this place existed. Coca Cola is the best that’s for sure!
Erin
June 3, 2021 at 4:46 amI will have to check out the world of coca-cola when I am in Atlanta. That is interesting to know you can pour your drink with your phone!
Gervin Khan
June 3, 2021 at 10:51 amThat event sounds like a lot of fun, and I am so excited to see that place. Thanks for sharing!