How to Promote Your Blog in 2021

The year 2020 was challenging all around; beginning with the coronavirus and all that came with it, the overused word, unprecedented, comes to mind. For bloggers who focus on lifestyle and travel, creating relevant content that people wanted to read in a time when everything was upside-down, proved difficult.  If you’re wondering how to get your content seen and how to promote your blog in 2021, here are five easy ways to show up this year and get more eyes on your blog.

Use Video to Promote Your Blog in 2021

According to Brandwatch.com, over 500 hours of video was uploaded to YouTube in 2021. This equates to over 1 billion hours of videos created per day, which is actually more than both Facebook and Netflix combined. YouTube content also appears in Google searches, so repurposing your blog content for this popular social media platform makes sense. You don’t have to recreate the wheel when making a video though. Turn your blog post into a video by simply highlighting your key points and filling in the rest with voiceover. You can create a quick video with a template right in Canva and link to your blog post in the description of your YouTube video.

YouTube isn’t the only place to create video content that correlates with your blog. Tik Tok and Instagram Reels or IGTV are also great platforms to promote your blog in 2021. If you’re comfortable with it, live video is the way to go. During lockdown, the number of Facebook Live videos watched spiked as did live Instagram videos. Experts expect this trend to continue in 2021.

Promote Your Blog in 2021 With a Podcast

If you think you’re late to the game in starting a podcast, you’d be wrong. While everyone does seem to have their own podcast these days, people are always looking for fresh, new perspectives on a host of topics. Take your top-performing blog posts and record a few podcasts. Simply upload them and share them across social media. This is another easy way to get your content out to the masses and for those who are more likely to listen to content rather than read it, you’re able to reach a wider audience.  Podbean is an easy to use service whether you’re a novice or expert at creating podcast content.

Podcasts are a great idea because you can reach your busy audience when they’re occupied with something else. Many people listen to podcasts while driving, cleaning and cooking, or just relaxing, so having your blog posts in audio form allows for greater reach and an expanded audience. Sometimes people just don’t want to read something, and that’s ok. In your podcast, you can link to your blog in the show notes. The podcast show notes also serve as another place you can advertise additional content like videos and products like classes or e-books.

Ensure Your Content is Accessible

Now more than ever, and especially in 2021, inclusivity and accessibility is rightfully an important topic. As such, creating content that can be accessed by a wide variety of people, despite barriers and disabilities, is key. Consider incorporating speech-to-text capabilities into your blog to reach a wider audience. This attention to detail not only opens your blog up to a wider audience but sets you apart from your competition.

The American Foundation for the Blind offers insight on how to make your blog more accessible to blind readers. The site advises creators to refrain from using terms like ‘click here’ or ‘more’ and opt for more descriptive options when linking. Making your site more accessible is just good business sense but it is also a way to promote your blog in 2021, to a wider audience.

 Promote Your Blog in 2021 Through Collaborations

If you’re looking for an easy way to promote your blog in 2021, consider collaborating with other content creators. Creating content on other sites is a great way to funnel traffic back to your own blog. You can either write a guest post or link up with another blogger for a multi-post series. Consider your audience. Link arms with creators who are either in your niche or in a niche that your current audience would be interested in.

Above everything else, no matter where or how you promote your blog in 2021, one of the most important things you should be doing is working on building your email list. The content you create on many social media platforms does not belong to you. Facebook could easily shut down your account, as could YouTube or Instagram. You don’t own your place on those accounts. Having an email list is your best bet when it comes to securing your audience.

Work on Building Your Email List

That email address is gold; you’ll always have access to it through your email service provider. You can create content, send it to your list and always stay on their radar. Should you need to get in touch with them outside of the social media platforms, you can easily do so. But, you can’t reach them if you don’t email them, so be sure to work on building up your list regularly. It’s not enough though, to have a pile of emails and not do anything with them. Reach out to your subscribers often, with valuable content so they stay with you. Determine their pain points and work hard to help solve the problems they may have. Branch out and try some of the above-mentioned ideas. Remember, though, your email list will be the number one most secure way to promote your blog in 2021.

No matter which option you choose in 2021, take time to promote your blog in a variety of ways. It’s ok to try out new things to see if they work. If something is a bust, simply go on to something different. You never know until you try. Keep creating valuable content regularly, diversify how you promote it and you’ll be well on your way to creating an engaged community of invested readers who will ultimately become customers.

Listen to the audio version below.