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business It's Business

Growing a business with Pinterest

November 2, 2016

Growing a business is a tough project. It takes a lot of trial and error to see what will reach the audience you are geared towards. Sometimes you can do what you’ve seen others do and it won’t work at all. It’s baffling but each business has its own specific draw that works for it. However, there are always some basic things you can do that are guaranteed to bring at least a bit of traffic to your business and that’s social media. To be specific, Pinterest. Pinterest is a very popular site that sees endless traffic daily. Being able to make your business known on Pinterest is a good way to help it grow. You just simply have to know how to do and then actually do it. That’s it.

Do you have the pin it button on your business page? If you don’t have the pin it button on every photo of your page as well as at the top of your page, you’re doing it wrong. Plaster that thing everywhere so people, in no way, will miss it. This will ensure you get pins and the more pins you get, the more traffic to your business you get.

Use Rich pins. Pinterest has a few different types of rich pins to match any type of business and its needs. For example, if you have a recipe, there is a rich pin that allows you to add the ingredients in a neat list to the bottom of the pin. I’m sure all of us have seen this and find it very nifty. At least I know I do. There are other types of rich pins like this that simply draw more traffic to your pin which in turn brings you more traffic to your business.

Make your photos pin-worthy. This means don’t have mediocre photos and expect people to be head over heels about it. Bright, eye-catching photos are what draw people in so keep that in mind. The longer photos are what work best on Pinterest. Keep them at a minimum of 700×1000 pixels and your pin will fit nicely into Pinterest, including the mobile app! Outside of that, inspire people with your photos. Usually beautiful photos of food will inspire people to want to cook it. Saying something deep inspires people to think. Inspiration comes in many forms and can be fit into anything you pin from your business.

Get into conversations with your commenters. It’s rare for people to comment on Pinterest photos but when they do, answer them back and don’t be short about it. Try to engage them. Often turning the comment around to them or asking them a question about themselves in connection with the pin is a good way to get them talking. People love personal connections and people love telling others about neat interactions they had. This in turn leads their friends to your page, etc. It’s all connected. A little goes a long way.

These are only a few tips concerning growing your business using Pinterest. There are still so many things you can do on top of these to help your business grow through Pinterest. Start with the basics and work your way up, you won’t regret it!

Growing a business with Pinterest

  • Reply
    Nellie
    November 5, 2016 at 12:52 am

    I get 80% of my traffic from Pinterest! I love it as a personal tool too, I swear I never have to buy another cookbook!

  • Reply
    Stacie @ Divine Lifestyle
    November 7, 2016 at 1:05 pm

    I love Pinterest. If you take really great pictures, you can get some real traffic, but the pictures MUST be on point. There’s no two ways about it.

  • Reply
    Pam Wattenbarger
    November 7, 2016 at 7:56 pm

    I get a good bit of my traffic from Pinterest. I am always trying to get better at using it.

  • Reply
    Melissa @ thestatenislandfamily
    November 7, 2016 at 8:06 pm

    I’ve been blogging for a few years and came to Pinterest a little late in the game but definitely agree with every single point you’ve made In Your post and will definitely be instituting these tips to help leverage Pinterest to further enhance my blog stats! Thanks for sharing!

  • Reply
    Marcie W.
    November 8, 2016 at 12:41 am

    I have heard great things about how helpful Pinterest can be for traffic and exposure. I agree that high quality photos are the key to success.

  • Reply
    Theresa
    November 8, 2016 at 3:33 am

    Pinterest has been a blessing in boosting traffic to my blog. I’ve really upped my photography skills since Pinterest started because we are visual creatures. The better the photos, the more traffic!

  • Reply
    Tracy @ Ascending Butterfly
    November 8, 2016 at 5:41 am

    I have always loved Pinterest, it is definitely one of my favorite channels! 🙂

  • Reply
    Our Family World
    November 8, 2016 at 9:05 am

    I never thought that pinterest can be use on business, this is fascinating andI’m glad that I found this.

  • Reply
    Toni | BoulderLocavore.com
    November 8, 2016 at 2:48 pm

    This is very helpful especially to small businesses that want to grow their followers. Pinterest is one of my favorite social media platform! Thanks for sharing this!

  • Reply
    Reesa Lewandowski
    November 8, 2016 at 3:26 pm

    I have a lot of small business clients who don’t understand why they need a pinterest strategy. I love the platform!

  • Reply
    Jeanine
    November 8, 2016 at 4:04 pm

    Pinterest is great. I need to spend more time on it and figure it out a bit more. I havent really paid much attention to it, and i NEED to.

  • Reply
    Ann Bacciaglia
    November 8, 2016 at 4:37 pm

    Pinterest has really exploded lately. These are great tips to grow your business with Pinterest.

  • Reply
    Seattle Travel Blogger
    November 8, 2016 at 5:13 pm

    Pinterest can be a powerful tool to grow your business.
    Thank you for the additional insight here!

  • Reply
    Kiwi
    November 8, 2016 at 11:49 pm

    I am definitely pinning more and more! I am updating some of my post so they can be trackable on Pinterest.

  • Reply
    Rosey
    November 9, 2016 at 2:39 am

    A little does go a long way because everyone who shares, also has followers. I love Pinterest.

  • Reply
    Crystal
    November 9, 2016 at 2:44 am

    Pinterest is my go-to for inspiration. It is a natural fit for me to promote my blog posts. But you’ve got me thinking I could definitely do more.

  • Reply
    Tonya
    November 9, 2016 at 4:03 am

    Great tips! I get a lot of my traffic from Pinterest so it’s a wise move for me to spend a bit of time there.

  • Reply
    Tess
    November 9, 2016 at 2:04 pm

    I love Pinterest! I get most of my traffic from there. I just need to figure out what to do with it.

  • Reply
    Kelly Hutchinson
    November 9, 2016 at 5:41 pm

    These are great tips to grow your business with Pinterest. I am doing all of these things and my Pinterest is growing by leaps and bounds.

  • Reply
    Louise Bishop
    November 9, 2016 at 7:15 pm

    Pinterest is such a magical social media platform. It can be fickle though, that’s for sure!

  • Reply
    Amanda Love
    November 10, 2016 at 7:21 am

    Pinterest is great market and it will definitely help you gain more audiences and readers. It’s also very good for business owners since people use it as a resource for a lot of things.

  • Reply
    Jocelyn Cañasa Brown
    November 10, 2016 at 11:35 am

    Such great tips. Pinterest is definitely a great market to tap into. I need to build on mine.

  • Reply
    Brianne
    November 10, 2016 at 5:05 pm

    This is such a great post and super helpful. Pinterest is my hardest platform but I am determined to conquer it!

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