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What can kid movies teach us about Marketing?

August 3, 2016

You know, kid movies are pretty fun. They’re not the best at giving realistic love stories but hey, that’s why they’re fairytales! Anyways, Disney has been genuine about planting great messages for kids into their movies and shows. I have a friend who fell in love with animals and wanted to be a really sweet person to everyone just because of Snow White. It’s wonderful that most of grew up with Disney as our example and I’m certainly glad my kids have this example as well. The other day, I was watching the new Dory movie with my kids. I got an amazing marketing idea simply by watching this cartoon. Then, I started to realize, shoot, there are other movies that have some cool marketing ideas as well!
Finding Dory – If you don’t already know, Dory is a fish with a short-term memory problem. However, she can remember tid bits of her past life through certain sounds or words that were prominent enough to stick with her all those years. So, in other words, if you want your marketing to stick and be memorable, do something that sticks out. For example, Red Bull started sponsoring extreme stunts. Of course, it took a lot of money but it was a stunt you had never heard of before so it caught everyone’s attention. All it took was one memorable, crazy stunt, and their name got even bigger. Which, their name was already rising because their slogan, “Red Bull gives you wings,” was super catchy due to the funny commercials. All in all, be creative, catchy, and unafraid to step outside the box. If you just blend in, no one will remember you.
Frozen – The point here is to have a pretty blonde girl as one of your main marketing people. I’m just kidding. This movie had a character that could relate to anyone. It went wild because there wasn’t just one girl, there were multiple girls that showed various personalities. This left the movie wide open for multiple audiences. Don’t limit your business. Make it relatable to all people, if possible. Now, if you sell diapers, you might not be able to relate to a large demographic but it shouldn’t stop you from trying! At the very least, you will get recognition for trying to sell diapers to a 12-year-old, which isn’t too farfetched in this day and age!
Home – This movie is basically about an alien who accidentally sends an email to the entire galaxy, alerting enemies of their new location. Not good. However, that’s the power of email. Don’t be afraid to send out an email. It reminds people you’re there, of your sales, and of your services. The more you send it to, the better.
Happy Feet – In this movie, a young penguin goes against the grain of the old ways. Instead of singing like all penguins, he dances instead to show his passion. When they’re on the brink of starvation, the young penguin uses his new ways to gain attention and they are saved. This means, don’t be caught in your ways. If something is clearly not working, forget the old marketing ideas you had and be open-minded enough to try new things even if it feels scary.
Overall, in this world, marketing can be super competitive but there are plenty of ways to get noticed, you just have to be willing to invest your time and money as well as do some things you may not be familiar with.

The Lion King – My all time favorite movie. When the monkey hit Simba over the head and said it hurts but you can either get hit again or learn and duck the next time. Business is hard and we all will make mistakes but we can’t let those mistakes define who we are. Look at Martha Stewart she went to jail and came back and learned from her mistakes and built an even bigger empire. Learn and grow from your mistakes in business and learn to even use those mistakes as a way to market yourself. Steve Harvey made a huge mistake for the pageant now he jokes about it and uses it to his advantage.

What’s your favorite Disney Movie and how does it relate to your business?

What can Disney teach us about Marketing?

  • Reply
    Pam
    August 3, 2016 at 3:31 pm

    I like what you said about Finding Dory. It’s true that you have to try to stick out when it comes to marketing. You have to do something memorable.

  • Reply
    Lindsey Paris
    August 3, 2016 at 8:25 pm

    Just because I’m a Disney nut, I have to point out that Home and Happy Feet aren’t Disney movies. But your points are still valid as far as marketing goes!

  • Reply
    Liz Mays
    August 4, 2016 at 12:24 am

    I’m loving the pieces of advice you were able to extract from these movies. I definitely agree with these tips!

  • Reply
    Chrystal | Nevermore Lane
    August 4, 2016 at 1:33 am

    I have a couple favorites. Mary Poppins, Chitty Chitty Bang Bang and Beauty and the Beast. I think Belle’s style of marketing would be something simple but powerful, like the Nike, Just Do It slogan.

  • Reply
    Melisasource
    August 4, 2016 at 1:54 am

    I like what you said about each movie. I’ve never thought to connect Disney movies to business but every example made sense. Thank you for sharing.

  • Reply
    Brandy
    August 4, 2016 at 1:56 am

    Those are all really great examples. I never would have thought to make those comparisons!

  • Reply
    Kelly Hutchinson
    August 4, 2016 at 3:39 am

    Who knew that kids movies could teach us so much about marketing! I need to pay more attention!

  • Reply
    Rachel Ferrucci
    August 4, 2016 at 4:14 am

    Great points here. I love how you showed each marketing element. Sometimes I feel like Cinderella- I’m on my hands and knees cleaning while everyone is going to the ball. LOL

  • Reply
    Nicole Escat
    August 4, 2016 at 8:29 am

    I like kids’ movies and I learned a lot from them. I never thought that I can learn marketing too.

  • Reply
    Toni | BoulderLocavore.com
    August 4, 2016 at 12:00 pm

    I love all these movies! And I also love the lessons from them!

  • Reply
    Crystal
    August 4, 2016 at 3:00 pm

    There are so many lessons we can pull from these films, but I hadn’t considered marketing. Great points for each of the films.

  • Reply
    Ravi Chahar
    August 4, 2016 at 3:03 pm

    Hey Kita,

    I have been watching the Disney movies since childhood and it’s quite surprising that I could learn a lot from those movies.

    As you have mentioned that the people shouldn’t limit their business. explore what you have. Target your audience.

    All the points have their own significance on marketing.
    Thanks for sharing with us.
    Have an awesome day.
    ~Ravi

  • Reply
    Karlaroundtheworld | Karla
    August 4, 2016 at 8:30 pm

    There’s a whole lot of ground to cover when it comes to real life application from Disney movies but finding some tidbits about it and mixing it with marketing is genius. The whole digital world is almost as big (or even bigger) as the real world out there, that’s what I always tell my friends.

  • Reply
    Nikki Wayne
    August 5, 2016 at 2:04 am

    It is really nice to watch Disney films, not only the kids are learning but also us.

  • Reply
    Rosey
    August 5, 2016 at 3:12 am

    lol on sending an email to the entire galaxy. We’ve all been there, done that. 😉 🙂

  • Reply
    Candy O
    August 5, 2016 at 3:18 pm

    I love this post so much! It’s true how messages from movies stay with us and help further explain life situations for children and some adults. Yeah what Lindsey said too.. I was like..”wait” LOL

  • Reply
    christina aliperti
    August 5, 2016 at 9:24 pm

    I never really thought of it like this but it’s true, there are things to learn from these movies when it comes to marketing. It’s true that you can’t blend in and be noticed and that goes for business and just in real life.

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