business It's Business

Small Business Marketing Tips for the Summer

July 13, 2016

Summer is here! As a small business owner it can be tough to get people engaged and really working during the summer. I don’t know about you but managers seem to be a little less overbearing and workers seem to be on vacation while at work. Most employees take their vacation time during the summer so it can be hard to keep the company at a high steady pace during the summer months. It’s hot and everyone wants to literally chill. If you are a small business owner though you don’t have time to chill you have work to do all year round. Here are some tips to help you stay on your toes during the hot summer months.

Enjoy the holidays and incorporate them into your business – 4th of July just left. What did you do to promote your business and tie it in with the 4th? I hope you didn’t just put up a happy 4th of July picture and called it a day. Okay so let’s say you missed that opportunity let’s not miss anymore for the rest of the summer. Incorporate national holidays and summertime fun into your promotions. If you sell cupcakes make an ice cream flavored cupcake just in time for the summer. If you sell t-shirts make a summer time t-shirt saying maybe something that ties in with your brand. My brand is Really Kita so I can make a shirt saying “It’s Really Hot” or “I’m really Hot this summer…buy me an ice cream” If you sell home decor redo someones bathroom decoration that introduces summer. Offer summer theme promotions all summer long. Do something catchy and just in time for the summer. I work for a car detailing company for his summer promotion he decided to have all of his workers where tank tops all summer long that said “Your car is hot, let us cool it down” And if you came to get your car detailed by him he gave you a cool down discount to use during the Fall.

Host an event – Summer time concerts are all over Atlanta. I was even invited to an ice cream networking event at a local ice cream parlor. Summertime is a a great time to host events and make your money at the same time. If you have a salon maybe host an event to help people maintain their hair in the summer. Have an educational class with some themed treats. You can even do a camp for adults for the summer who says summer camp can only be for the kids. There is a music store in my neighborhood who has an evening summer camp just for kids and get this…they offer babysitting while you are at camp…..great way to unwind at night, network with people, and have some fun during the summer. This is a win for the company too because they are doing something unique and getting people in their store during the summer. You can even do a back to school event at your store. Which brings us to our next tip……..

Give back during the summer – So many people and businesses only give during the holidays (Christmas) why is that? Give all year round. Host a charity event for people less fortunate in your community. Link up with a local non profit and do something together. People love to spend their money with people who give back to their community. If you own a coffee shop have something during the summer where people can donate money in a box and give away iced coffee for those who can’t afford it. Help us cool down someone else in need this summer or something similar to that. Stand out with your small business by doing something where the holidays aren’t ever present. That makes you stand out and become unique!

Create a summer theme – Hashtags are a winner. Create a summer fun theme tailored to your business. I shoot photos for clients and so anything I take this summer I create summer fun themes into all of my photoshoots even if it’s a business shoot. Make your summertime hashtag something that everyone can do even people who aren’t your clients and have a contest. The person with the most likes for the week gets something free or a discount off of your products. Don’t just stop at summer do all the major holidays and have fun. Look at Starbucks Instagram….almost every picture has something to do with the summer.

If business is slow during the summer

  • Find a fun way to promote on social media or talk to some of your followers twitter
  • Study your competition…see what they are up too during the summer
  • Learn a new skill to better yourself in your market
  • Do some research that may help reach more customers
  • Work with another business and offer coupons or specials for the summer
  • Get ready for the winter by adding something new to your business…a product, an intern, a new service
  • Look at your company plan and make sure you are still sticking to the core values
  • Take your company to another city or state for a week or two. If your company can be mobile…why not test it out in another market while having a vacation
  • If the summer months are slow find a way to cut cost but not value to your product or service

What are you doing for your business or blog this summer?

Small Business Marketing Tips for the Summer

  • Reply
    Heather @ Country Life, City Wife
    July 17, 2016 at 2:53 pm

    I love this post and shared it on Twitter. I’m going to put it on my LinkedIn, too. I LOVE that you highlighted giving back during the summer. I am a true believer the gift is in the giving and to tie it into business all of the time is so important.

    • Reply
      July 18, 2016 at 1:33 am

      Yes I love giving! Thank you so much

  • Reply
    July 17, 2016 at 4:30 pm

    This is exactly what has happened for me organically. Summer is when we donate a lot of items because we can clean the house as my son is away. We also supported the dads fundraiser in England. And, we got to enjoy a wonderful weekend away for the blog! It is much easier to catch up with all these important things during the summer months when life is a little less hectic.

  • Reply
    July 17, 2016 at 6:35 pm

    These are some really lovely tips, I know though I am going into work day in and out my mind is actually already on vacation until my brain can catch up.

  • Reply
    Liz Mays
    July 17, 2016 at 7:56 pm

    I guess I try to a little during the summer like you suggest, but I also enjoy some downtime and work a little less before the fall and holiday rush gets going!

  • Reply
    July 18, 2016 at 1:34 am

    I’m all about supporting local businesses! I’m Slc there is a local farmers market every Saturday I go to to buy produce and meat!

  • Reply
    Bonnie @wemake7
    July 18, 2016 at 3:18 am

    Our business actually picks up more during the Summer. I wish it was like that all year round though.

  • Reply
    Rebecca Swenor
    July 18, 2016 at 11:07 am

    These are indeed great marketing tips for the small business owner during summer. It is so important I think to do summer themes in the summer as well as doing events during summer time when most people are out and about, Thanks for sharing the summer tips.

  • Reply
    July 18, 2016 at 12:31 pm

    I love the idea of hosting an event. I think I would get a ton of participation this summer.

  • Reply
    July 18, 2016 at 2:49 pm

    I love this idea of small business Summer marketing tips, never thought about how you can actually market a bit differently in the Summer season πŸ˜‰

  • Reply
    July 18, 2016 at 4:21 pm

    You found some really good things to do. Thank you for sharing.

  • Reply
    Christy Garrett
    July 18, 2016 at 4:33 pm

    These are excellent ideas. I need to add some back to school ideas on my blog. This is a great time to market to people because they are in a buying mode.

  • Reply
    Shantel Collins
    July 18, 2016 at 10:11 pm

    It’s funny how people sort of go on vacation from everything during the summer months. I’ve had a few clients actually say they’ll be ready to start their projects when school starts back up in September LOL..

  • Reply
    Angela Kanellopoulos
    July 18, 2016 at 10:16 pm

    these are seriously some great tips!!! this is such a great post!

  • Reply
    July 19, 2016 at 5:21 pm

    Summer is always slow. I’ve been enjoying my fun and lazy time with my kids πŸ™‚

  • Reply
    July 19, 2016 at 5:27 pm

    Thanks for sharing these great tips. I especially love the summer theme idea. It’s what I try to implement in my own business.

  • Reply
    Marielle Altenor
    July 19, 2016 at 8:34 pm

    These tips are great. I have run a direct sales company and summer time is my toughest time for sales. Still got a couple of months to go so will incorporate these tips into my business.

  • Reply
    July 21, 2016 at 3:03 pm

    Interesting post Kita. Thanks for sharing.

    I am sure I am going to use some of the tips this summer (which I promise myself every year πŸ˜‰ )

    I especially liked the first point on how holidays can be incorporated in your business. I came across one more post lately which have elaborated the same point in details – https://www.lendified.com/2016/07/7-work-life-balance-tips-tricks-productive-summer/

    • Reply
      July 22, 2016 at 1:03 am

      Love that post thank you for sharing!

  • Reply
    Liza @ Views From the 'Ville
    July 24, 2016 at 5:41 am

    Between being sick and trying to spend time with my little before she starts kindergarten in a couple of weeks – honestly, probably not enough. I like the idea of creating a summer theme & a hashtag. I don’t think it’s too late to do some of that.

  • Reply
    Peachy @ The Peach Kitchen
    July 24, 2016 at 12:46 pm

    These are such great tips that’s really suited for Summer. I so love the last tip and I will be doing that. I’ll find a way to cut cost…

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