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business It's Business

Picking your blog or business name

April 8, 2016

It’s hard to pick the right name for your brand. Do you use your name, a name you had for your first born daughter (but had sons instead) do you use a family members name, do you use a word or a phrase, etc? It’s tough to pick out jut the right name. I myself had a magazine called Kokoa Magazine while I knew what Kokoa meant and it was pretty to me a lot of people had a problem pronouncing it (it’s ko ko ah not cocoa) and people didn’t know the meaning. Kokoa in Japenese means of the mind, body and spirit. My magazine was about the real life and how I wanted to embody the mind of how people think when they don’t have a lot. Of course no one would have known that unless I told them so when you pick out a business name you have to be careful on how you name it and the first impressions people may have if it. Here are some tips on how to name your business or brand.

Don’t rush into picking a name – the name will come to you. Continue to work on other aspects of your business. While you work on other aspects you will be surprised at the name that jumps out at you. Most of the time it’s a name that was there all along you just had to believe in it and stick to it.

Think about who you are selling too – Kokoa……..I thought about me not who my audience was. Having a name that I recognized was great but my audience didn’t connect with it. When you think of a name for your blog make sure you are thinking about the overall picture not just what you like. You aren’t buying from you!

Have a short name – Something that makes an impact but short and sweet. Dell is short and sweet. Uber….short and sweet. One word is better although it may be harder to get the URL for it. Try not to go past 3 words all together.

SEO is important – Don’t choose a common term name because if everyone else uses that name guess how far you will be down on the Google search. If you have a common last name you many not want to use it when picking a name for your business.

Ask your network for help – I love to ask others how they feel about a name. It helps to ask opinions but be careful of who you ask. If you ask your cousins and you know they don’t even know what a blog is you may be asking the wrong person. Ask people who fit your target audience for their opinions. Focus groups on FB are great too but don’t ask to many people I say ask about 5 people you can trust.

Pick a name that you can grow with – so many mommy bloggers have mommy in their blog or business name that when it’s time to grow from mommy to something else…it’s kind of hard. Try to pick something that you can grow with later on and maybe build on for other ventures.

Last but not least….have a name that’s easy to spell. The name of my brand is It’s Really Kita…..the only thing you should have a problem with is the Kita. Some names are hard to spell so don’t try to be to fancy when picking a name for your brand or business.

Keep in mind that you can be as unique as you want when it comes to the logo. You can add your colors and distinctive features to that but the url/name should be easy and memorable. When picking my new brand name my coach and I came up with the name in 15 minutes……it was easy because it’s a saying my late husband use to say to me all the time. Everytime I said something he would say Really Kita….my friends say the same thing when I do crazy stuff….like really Kita…you are so crazy. I am also blunt and real so that helps. Put a little of your personality into anything that you do including your name.

How did you come up with your name for your business or blog? #itsreallykita Click To Tweet

picking your business or blog name

  • Reply
    Pam
    April 8, 2016 at 2:14 pm

    It’s so important to pick a name you can grow with. It’s also important to have something that people will remember and not get confused with something else.

  • Reply
    Brenda Pace
    April 8, 2016 at 4:23 pm

    Girl, how much more personality can you get than MY GIRLY PARTS? lol

    Happy Friday!

  • Reply
    Jenn @ EngineerMommy
    April 8, 2016 at 4:50 pm

    Picking the right name for your business is one of the most important decisions new business owners will make. You make some excellent points on things to keep in mind. Thanks for sharing.

  • Reply
    Eloise
    April 8, 2016 at 4:58 pm

    I love these tips on picking a good name, it’s amazing that a name can help or hinder success of a business!

  • Reply
    Trish Delgado
    April 8, 2016 at 5:51 pm

    I couldn’t decide on a niche and I knew I would be doing some of this and some of that so I used that to fuel my blog name.

  • Reply
    Audrey
    April 8, 2016 at 6:42 pm

    I love this!! I remember how hard it can be to think of a name, I have a couple friends who have changed their names a couple times.

  • Reply
    lisa
    April 8, 2016 at 6:54 pm

    This is a lot of great information here. It is really important to pick the right name and one that fits who you are.

  • Reply
    Jeanine
    April 8, 2016 at 9:41 pm

    I thought mine was so clever and I was so safe with mine. It was self explanatory and now, I’m expecting #7 and I’m sitting here wondering what I’m suppose to do. I’ve built up this website, and now to change it? I just don’t have the energy.It’s so important to really be sure, and pick whats right!

  • Reply
    adriana
    April 8, 2016 at 11:03 pm

    Love this post! I’m considering a re-brand, so these are all things I’m considering!

  • Reply
    Up Run For Life
    April 9, 2016 at 2:34 am

    I remember brainstorming for several days on my second domain name. I owned the entity for three years and sold it. This one I started with an expired domain that had metrics.

  • Reply
    Gwendolyn Mulholland
    April 9, 2016 at 2:35 am

    Having a good name is important and finding one that suits you and your business can take a while. These are great tips.

  • Reply
    Brittany
    April 9, 2016 at 8:28 pm

    Great tips! Keeping it short is so important. I see a lot Blog names that are way too long. Hard to remember as well! Good tips for new bloggers!

  • Reply
    Jessica Foley
    April 9, 2016 at 10:58 pm

    This is a great post. I’ll be honest, I didn’t spend a lot of time thinking about a name. Hubby already had my name for my domain so that worked out ok. My girls also both have a domain in their names. Who knows what they’ll want to do in the future!

  • Reply
    Bonnie @wemake7
    April 10, 2016 at 1:07 am

    I am going to be changing the name of my blog which I hate to do 3 years in but thinking I should. Not sure what to name it though.

  • Reply
    rika
    April 10, 2016 at 4:02 am

    Great post! Picking up a right name for blog or business is very important. I made this mistake twice

  • Reply
    Mimi Green
    April 11, 2016 at 3:54 am

    I agree with all of these points, no funky spellings either. UGH! MimiCuteLips was my user name for everything onces I hit these mean internet streets. I had branded it without knowing, used it everywhere online long before I knew I would have a virtual business.

    Mimi = The name my family has called me all my life, although not my legal name.
    Cute = Growing up boys would always call me cute because I was so skinny. I was never sexy or beautiful which I thought were more mature/grown sounding.
    Lips = They are big and have been all of my life. Growing up they were the butt of all the jokes until I learned to embrace them. Took that power back and branded the hell out of it.

    MimiCuteLips, cute catchy and easy to remember.

    • Reply
      Kita
      April 12, 2016 at 5:36 am

      I love yours! Very catch and it’s so you

  • Reply
    Lorelai @ Life With Lorelai
    April 12, 2016 at 4:49 am

    Great tips with lots of points to think about and consider. It is hard to come up with just the right name to fit your blog or your projects. 🙂

    ~Lorelai
    Life With Lorelai

  • Reply
    Polarbelle
    April 12, 2016 at 5:36 am

    Sometimes one of the hardest things about a business or an online persona is picking the name. I agree with your tips, especially to pick a less than three word name. Once it gets longer, people forget how to spell it and can have a hard time finding your business online.

  • Reply
    Fi Ni Neachtain
    April 12, 2016 at 1:52 pm

    I agree that short and sweet is best. Also agree about not putting something limiting like the word ‘mummy’ etc. into your blog name, that way you can explore lots of different topics without feeling restricted to parenting blogging.

  • Reply
    Toya
    April 18, 2016 at 1:54 pm

    Girl where was this post when I had Kismet and Kilograms lol!!! I was, like you, only thinking of me. I love the word Kismet. Now I just decided on my name. I did so for growth purposes. I will always be me no matter what direction I chose.

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