business It's Business

Do I Need to Rely on Social Media to Grow My Business?

May 25, 2016

Although it seems that social media is the capstone for success these days, it’s not the end of the world if you don’t get noticed right away. Many successful business owners had to start small and make their presence known among the locals before it ever took off and became something that spread beyond their local parameters. That being said, don’t kill yourself trying to do all the perfect things to get your social media booming. Of course, take time to help it grow because it is very helpful in furthering your business, but be out among the people more so and that’s where you will see more growth happen.

Some ideas to help your business outside social media include handing out fliers. This might sound odd but I had a friend whose father was starting a new plumbing business. He printed up about 500 fliers and went around town hanging them in stores and putting them under the windshield wipers of cars. He had more business than he could handle for weeks after that. Of course, check your city’s laws and make sure that putting fliers on people’s cars is permissible. Word of mouth is an amazing tool and if you get known locally, you will see your support spread outside of what you expected. In 2011, a survey by Hiscox showed that 50% of small business owners said that word of mouth had been essential to their business growth while only 12% said social media had been essential.

A few other ways of drawing attention to your business is putting an ad in the newspaper, getting on the news by holding an event, offering charity work under your business name or something similar, offering freebies or specials, etc. Many businesses in my area are always largely involved with local charities because not only can they do a tax write off for the donations they offer but they get free advertising from the charities they are involved with. Not to mention, involving yourself with a charity only allows people to have something to connect your business to. It is something they can get behind and support. Flood your local community with your business name in every way possible. Click To Tweet

Make it positive and make it count.

Do I Need to Rely on Social Media to Grow My Business?

If you’re a blogger, local support is only one small step to success. However, it’s still vital. Get connected with local businesses and offer to write reviews for their establishment on your blog for something in return. I have a friend who does recipes and photography for businesses and bloggers and she talks about it wherever she goes. She has more work than she can handle. Be vocal about your work. You will be surprised at how many people don’t realize a vast blogging world exists. Clicks and traffic from local readers will make you the same money as someone from halfway across the world will. What’s even nicer about local support is the fact that people feel more intertwined in what you’re writing because they feel they can relate more to you simply based on the fact that they know you or know of you from their area.

Bloggers have a plethora of options outside of social media that will gain them traffic. A big tactic is to make sure your search engine optimization is refined and set correctly. This allows your content to pop up in search engines more effectively. If you have to hire someone to do this, it is well worth the money. Getting connected with other bloggers will help tremendously as well. Their traffic can translate into your traffic and vice versa. It’s a win for both bloggers. Another great traffic tactic is offering current and relevant content. If you have the same content or outdated content, people will lose interest. Give readers something exciting, funny, shocking, awe-inspiring, useful, etc. Give them a reason to want to visit your blog. Offer newsletters weekly, bi-weekly, monthly, or whatever you feel is beneficial. This will keep old readers up-to-date on new content as well as give them a little reminder that you exist and have awesome stuff.

It can seem overwhelming and discouraging at times because having a blog or business can be slow going at times. However, a blogger and business owner friend of mine said she had an article that had been on her blog for over two years and one day, it just went viral for no reason and out of nowhere. A donut shop in my neighborhood decided to dress up an old ambulance and visit a different city locally once a month with special donuts just for them. They are now the biggest and busiest donut shop around. You never know when your hard work will pay off but I assure you, social media is not the only answer. Get out, get active, and don’t worry 100% of the time over social media.

  • Reply
    Robin Masshole Mommy
    May 25, 2016 at 9:34 am

    The simple answer is YES. This day in age, social media is everything – especially for us bloggers.

  • Reply
    May 25, 2016 at 10:57 am

    I’m working hard on improving my SEO skills this summer! I want to have more incoming traffic from sources other than just social media!

  • Reply
    Ana Elizabeth
    May 25, 2016 at 11:27 am

    If you want your business to have presence or get promoted, social media is the answer. For bloggers like us, social media is a must. But still, we should also work on other ways to grow our business. Sometimes, the traditional ways can still help us.

  • Reply
    May 25, 2016 at 11:41 am

    Really enjoyed this post about others ways to get your business exposure. I have tried a few things, but my town is so rural and small. I would definitely have to get creative.

  • Reply
    May 25, 2016 at 12:10 pm

    I’m always amazed at locals who have no idea what a blogger is or what they do. I think social media is very important in growing a business, but I don’ think we should put all our eggs in one basket (as grandma used to say).

  • Reply
    May 25, 2016 at 2:00 pm

    I think social media is super important but I think everyone needs to find the one that is working best for them and rock it. For me it’s Pinterest so I will be focusing hard on that.

  • Reply
    Alyssa C
    May 25, 2016 at 2:02 pm

    I am going to say yes, especially for us bloggers! I would love to find a new source to help with incoming traffic but for now social media is my go to..

  • Reply
    Terri Beavers
    May 25, 2016 at 2:11 pm

    I can’t imagine that I could get my blog to become what I want it to be without social media. It’s helped me get to where I am and it will help me get to where I’m going.

  • Reply
    Jenn @ EngineerMommy
    May 25, 2016 at 3:01 pm

    It’s amazing what a big impact social media has on a business’ success these days. Social media has really taken over our lives and advertising & promoting oneself on social media is a must!

  • Reply
    Liz Mays
    May 25, 2016 at 7:34 pm

    Social media definitely helped me and learning SEO was also huge for me. I definitely recommend that!

  • Reply
    May 25, 2016 at 8:37 pm

    I doubt many of us would survive without social media. I know I search SM before going into stores, or going to a restaurant to see what others say. I think it’s a huge factor in growing a business!

  • Reply
    Megan Elford
    May 25, 2016 at 11:57 pm

    You make some great points – social media is important, but there are many other ways of creating buzz too. There are many people out there who aren’t online or who just don’t use social media. The best way is to create as many points of contact as possible!

  • Reply
    Nancy at Whispered Inspirations
    May 26, 2016 at 12:02 am

    Social media is how most of communicate in this day and age. So yes, it’s a great tool for a business.

  • Reply
    Bella B (xoxoBella)
    May 26, 2016 at 3:40 am

    I would say “yes” if you are targeting my generation. We grew up with social media and it is the way we communicate.

  • Reply
    Michele D
    May 27, 2016 at 10:29 am

    I believe social media plays a big part of my blog. But contacting local businesses is also important. I agree with you.

  • Reply
    June 7, 2016 at 1:43 am

    totally agree. I am a FIRM believe in old school marketing like flyers–but we have to admit–most people 35 and under stay in their phone so the best way to get their attention is through social media.

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