business It's Business

Ideas for your company blog

June 8, 2016

If you have a company or a business or a brand…you need a blog. It’s one of the best ways to drive traffic to your site. Now every company doesn’t have to have a page called a blog you can call it many different things like galleries, update of the week, news of the week, what we are working on, around town, etc. Depending on what your company is you can tailor your blog to make sense for what you do. So what are some things that you can put on blogs? Let’s run through a few

Videos – Videos are popular. You can do them on youtube, snapchat, periscope, and many other things. You can upload all of your videos to your blog page or have a page where people can see what you are doing. Yes you can have a youtube channel but sometimes when people come to your company page they want to stay right there and see what it is that you offer. Have a day where you do a personal periscope of the week to let your audience know that their is a real person behind the company and share the video on your company blog page.

Top 5/10 Lists – Lists are very popular so you can do a list of things for your blog post. Make it fun and maybe do a Top 5 on Fridays where you highlight the top 5 things that your company did for the week. Every Friday people will know to come and see what you were up too and get a behind the scenes look. Of course you can save this for your newsletter too but it’s fun to give everyone a peek at what you do. Maybe save one thing that was big just for the newsletter.

Infographics – I am not a huge fan of these but depending on your business this may be a good thing. I know that I do social media for a Dental practice. They do a lot of infographics about teeth, braces, and health. As a matter of fact that’s all they do are infographics and it’s shared over and over again by other dentists. This is also a great way to show what you know to others so that you can build that trust with others. Infographics are facts and sometimes people want to get straight to the point.

How to guides – People want to know how to do things on their own without paying an arm and a leg. Yes, some companies don’t like to tell you how to do things because their afraid their business will suffer but trust me…it’s probably already out there online somewhere why not tell people how to do simple things. I am not saying you have to tell them how to fix the toilet but maybe tell them how they can do stuff to prevent the toilet from clogging. Give them something helpful and then when something really goes wrong they know their spending their money with the right person who at least gave them some options. Graphic designers sometimes give you a how-to guide on how to work with canva. Of course most work with illustrator but they are still helping you walk through basic design skills and answer simple questions. If you want the works though you will have to pay!

I am a firm believer that if you have a blog have a business and if you have a business have a blog. Click To Tweet

Sell something even if it’s a pdf or an ebook guide. Always look for ways to make money and turn your gig into something full-time. There are bloggers out there that make 6 figures but they also treat their blog as business. Does your favorite business have a blog? Tell us below!

ideas for your company blog

  • Reply
    Shirley Wood
    June 8, 2016 at 1:20 pm

    This is some of the best advice I’ve seen for any company. I often search for a company blog when visiting business websites. That tells me so much about their company and commitments to clients and customers.

  • Reply
    Robin Masshole Mommy
    June 8, 2016 at 2:12 pm

    These are all awesome ideas. I do a lot of lists on my site and they are pretty popular with my readers!

  • Reply
    June 8, 2016 at 3:31 pm

    Such great ideas! I agree, a blog is a must. I always search up a brand or business online before I drop any money on their products, so I think a blog is a great way to gain exposure and bring in customers!

  • Reply
    Elayne Frank
    June 8, 2016 at 3:55 pm

    This year I plan on doing more video and Facebook Live on my blog. Times are changing, blogs are evolving and I don’t want to be left behind.

  • Reply
    June 8, 2016 at 4:14 pm

    These are all great tips to grow your business. You’re right I’m not much for infographs myself, but there are businesses that work well with that.

  • Reply
    Christopher Lewis
    June 8, 2016 at 5:34 pm

    This is a great list of ideas for starting with your blog. I have tried many of these, but could do a lot better with top 5/10 lists!

  • Reply
    Jeni Hawkins
    June 8, 2016 at 5:43 pm

    I really, really like this list! I need to amp up my company blog, and will totally be referring back to this! Thanks so much!

  • Reply
    Jenn @ EngineerMommy
    June 8, 2016 at 6:25 pm

    It’s so important to keep a blog for any business nowadays. It’s crucial to establish an online presence and market oneself among the social media channels. These are great tips!

  • Reply
    June 8, 2016 at 6:30 pm

    I hadn’t really thought to look into blogs for the companies I’m researching but this makes me think again. This is fantastic advice too!

  • Reply
    June 8, 2016 at 8:15 pm

    I really like top 5/10 lists. How to Guides are also really great depending on what the subject matter is!

  • Reply
    Liz Mays
    June 8, 2016 at 8:29 pm

    I like your ideas! Infographics and videos usually catch my attention when I’m looking through websites. I need to consider using them more often!

  • Reply
    June 8, 2016 at 10:18 pm

    These are great ideas for all of us, all of us bloggers are brands, and I know I need this help! Thanks for the ideas!

  • Reply
    June 8, 2016 at 11:47 pm

    I have noticed lists are pretty popular – it holds attention and gives information quickly. These are great ideas for a company blog!

  • Reply
    June 9, 2016 at 12:55 am

    These are great ideas. It’s so important to treat a company blog as business and not too personal.

  • Reply
    Bella B (xoxoBella)
    June 9, 2016 at 2:07 am

    Great ideas! Blogs are such a great medium for getting information out there.

  • Reply
    Mimi Green
    June 9, 2016 at 8:12 pm

    I so agree, I check for web presence first when I hear about a company. I judge them a bit if I can’t find one or it is not current.

  • Reply
    June 10, 2016 at 2:21 am

    Lots of great ideas! I do a lot of these for my blog posts. It can be easy to fall into a rut and nice to do a variety of different types of posts.

  • Reply
    Wildish Jess
    June 10, 2016 at 5:52 am

    I’m sure many companies can value this information and hopefully put it to use!

  • Reply
    Jasmine Watts
    June 10, 2016 at 9:39 am

    These are such great ideas to grow business. Blogs are great way for getting information!!

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