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How to use youtube for your small business

June 28, 2017

YouTube hasn’t been up and running for very long. In fact, it was started and launched in 2005 and bought around 6 months later by Google for a lot of money. If Google was interested in it, then we know it was a great idea and was growing quickly. YouTube has grown into the most popular site for videos and everyone goes to YouTube to search for anything and everything. From how to get your car to run on water to makeup tutorials, YouTube has become a very handy tool for those looking to not only make a name for themselves, but to push their business as well. Here are a few ways you can use YouTube for your business.

Make your YouTube Channel Unique – Not all businesses have something that will fit into a video that can be placed on YouTube and be interesting enough for someone to search it or for people to want to share it, etc. The great thing is, just because you use it for your business doesn’t mean that the only thing you post on YouTube connected your business has to include what your business specifically does. Have I blown your mind yet? People often find the most interesting videos on YouTube to be either funny, interesting/factual, or entertaining. Cute animal videos are among some of the most popular on YouTube and it’s easy to capture an animal being adorable.

Don’t Go Too Far Outside the Box – I heard someone say once, “Don’t try to reinvent the wheel.” In other words, if it works and is popular, don’t try to completely change it, just try to make it your own. You definitely want to use something that people already love but if you make it too similar, it will get washed out in the millions of videos on YouTube. So, go outside the box but not so far that you lost people.

Keywords and Links Everywhere – Don’t be afraid to use popular keywords on other popular videos as long as it connects to your video content. Using popular keywords will allow your video to pop up more in popular searches. Also, plaster your website link everywhere. In the description, inside the video, in the comments, etc. If you get traffic to the video, you will get traffic to your business even if the business has anything to do with your video content or not.

A great example of making a unique video even if your business doesn’t exactly have video-worthy concepts, is a girl who runs her own boutique. Running a boutique isn’t exactly an exciting video topic however, when she would have sales or promotions or whatever, she would have a video (based on the size of the clothes) and show off the pieces of clothing and options she had available on the sale. I personally am not even a big shopper but I watched her video because it was a unique idea and I could pinpoint my size. Let me tell you, she was beyond popular for it and sold her stock quickly. Another example includes a man who was a plumber. Other than basic “how to fix stuff” videos, he needed a way to truly draw people in, to give them a laugh or something, in order to push his business name more. He started doing silly videos with little stunts, not like risky bodily stunts, just funny stunts with like old equipment, etc. Even though the stunts really didn’t connect to what his business was all about, it showed his fun side which drew people to him. Plus, at the end of the video he would always add in to call him if anyone needed help with any of the services he offered. It was brilliant. This concept can be just as easy for you and there are so many more ways to use YouTube for your business, just do a quick Google and you will be amazed at all the info out there.

  • Reply
    robin rue
    June 28, 2017 at 12:48 pm

    I seriously need to be better about using Youtube! It’s a great tool and so many of us need to be utilizing it more.

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    June 28, 2017 at 2:08 pm

    I am definitely going to keep this one pinned. YouTube is not something I know a lot about it I know I need to learn more. This is a lot of useful information for me.

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    June 28, 2017 at 2:43 pm

    Thanks for sharing this. Youtube is something l have been thinking of adding to the mix and this post helps a lot to eliminate some of the growing pains.

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    Alli Smith
    June 28, 2017 at 2:53 pm

    I needed this today! Youtube is the one social media channel that I have completely ignored. I plan to up my game on Youtube and these tips will really help.

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    June 28, 2017 at 5:38 pm

    I know I have a youtube account but I have not looked over there for phef 2 years now. I really need to start investing more time on it. Thanks for the tips

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    Marche Robinson
    June 28, 2017 at 8:55 pm

    These are such good tips. I have a YouTube channel for my blog and I’m opening a small business in a few weeks. I will definitely use some of these suggestions.

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    June 29, 2017 at 12:13 am

    Great Tips! I keep saying that I am going to create a full channel but then I talk myself out of it but I need to make the jump!

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    Maurene Cab
    June 29, 2017 at 12:46 am

    YouTube is no doubt a great tool to improve your online visibility as a blogger. Most people tend to view videos more than written words.

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    June 29, 2017 at 12:57 am

    I have never gotten into YouTube the way I should. I know I could be doing a lot more with it.

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    Jamie | Makeup Life and Love
    June 29, 2017 at 1:00 am

    Ohhhhh these are such awesome tips. I need to seriously jump into YouTube and get started. Thanks for sharing these tips.

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    June 29, 2017 at 1:04 am

    I would not have thought of utilizing YouTube that way, but that is a great idea! Ive definitely not used it to its full potential!

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    Rebecca Swenor
    June 29, 2017 at 8:50 am

    This is a great post on how to use youtube for your small business. It is so important when you are trying to advertise your brand to be unique. I love the idea of the plumber using funny stunt videos advertise even if it didn’t have anything to do with his work he does. Thanks for sharing these awesome tips.

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    Mimi Green
    June 29, 2017 at 11:04 am

    Great tips, I’m using YouTube a lot more myself. They are my go to for any and everything. I could spend hours watching one to another.

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    June 29, 2017 at 11:45 am

    I don’t maximize the use of youtube which I probably should to help me promote my stuff but this is a great encouragement.

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    June 29, 2017 at 3:32 pm

    I have a YouTube channel but I rarely use it except when a brand requires a video for me to post. I’d love to get better at making videos first.

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    Felecia Monique
    June 29, 2017 at 4:59 pm

    I’m planning my YouTube channel as we speak. So glad to see these tips!

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    Our Family World
    June 29, 2017 at 5:12 pm

    Of all my social media accounts, it is only Youtube that I don’t pay much attention to. I think that is going to change now. Thanks!

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    Agnes Dela Cruz
    June 30, 2017 at 4:13 am

    Basically almost al social media platform can be of help in business and other personal stuff. It is just how you take care and handle it.

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    June 30, 2017 at 4:27 am

    I really need to look into learning how to use YouTube effectively. Since I hate the sound of my voice, I never really record myself. Oops.

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    June 30, 2017 at 4:30 am

    These are some great ideas. Definitely using video content is a major key for businesses small and large. You just have to get creative and create videos that add value to your customers.

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    June 30, 2017 at 5:39 am

    Great tips! My husband is really into making videos. One of his YouTube videos got high traffic. Wish he could make more videos, pretty time-consuming.

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    June 30, 2017 at 12:23 pm

    Great tips! I need to revamp my youtube channel. I have so many things I want to post and film – I am actually excited to get started!

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    Elle (CleverlyChanging)
    June 30, 2017 at 4:01 pm

    I’m just starting to upload videos to YouTube often. It’s amazing how quickly people learn from videos and can go viral. Videos and vlogging are the way to go until the next big thing pops up.

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    June 30, 2017 at 8:39 pm

    These are amazing tips! I dabbled with YouTube a few years ago.

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    Paula Bendfeldt
    July 1, 2017 at 12:11 pm

    These are really great tips for using YouTube as a great marketing tool for your small business.

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    July 1, 2017 at 11:05 pm

    Great tips. I setup an account years ago and never used it. One goal for this year was to try it out again.

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    July 2, 2017 at 4:51 am

    Great!!!!!! Great article! You’ve broken it don’t it down to keep folks out the scare box and trying something new.

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    July 2, 2017 at 3:22 pm

    These are awesome tips!! Youtube is definitely the second most searched network next to google, so it’s important to have a presence on there!

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    July 3, 2017 at 9:39 am

    Great tips! I really really need to get on you tube. I have a channel, but I never ever ever use it!

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    July 4, 2017 at 9:49 pm

    Thank you for the tips. I had a youtube channel where I did makeup tutorials. It did well. I’ve thought about starting it up again.

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    July 6, 2017 at 8:52 pm

    Video marketing is so important these days. I rebooted my YouTube channel last year and I’m really focusing on creating more video this summer.

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