If you’re in the internet world or social media world, SEO is a term that’s thrown around quite often. Most people just assume that all business owners or those interested in a business will know about SEO and its importance. However, that’s rarely the case. Many are unaware of SEO and the wonderful things it can do for the success of a business.

The main thing all of us online are concerned about is traffic. In order to make a successful business, even if we’re an in-person business just using social media online, we need traffic. Not just traffic but consistent traffic. How do we ensure that happens? One of the best tools for that is…you guessed it, SEO. SEO is that little extra trick to getting your business to come up near the top of a Google search. SEO feels like you’ve met a person that’s just the right connection for your business in order to give it the push that it needs. Except, you don’t have to jump through any hoops with SEO like you would a connection.

SEO is search engine optimization. In other words, it’s using the right keywords and phrases that will make your brand, product, post, etc. appear in search more often and more easily. Basically, what Google and Microsoft do is send out a program that peruses the internet. It peruses your content and other content to see how relevant it is to each search. This is based on keywords and phrases within your posts, pages, etc. Therefore, when someone types in a search, depending on how relevant your post is will determine where it pops up in line when the search results appear (page 1 or a few pages down). Your goal should be to at least get your page/content to appear on the first page of results. I don’t know about you, but I rarely go past the first page of results when I search something. If I do, I never go past page two.

The biggest way to make sure you’re moving up in the world of SEO is by keeping your content updated and full of keywords. Be sure you keep your keywords pertinent to your area of expertise. In other words, if you’re a plumber, using words such as “Easter recipe” as a keyword is not really going to help you a lot. Keep your content in line with your overall focus and keep the content keyword rich using keywords that fit you and your business. Keep your content/page updated by going through old content and refreshing it when SEO makes changes. Alterations will happen from time to time so it’s necessary to make sure all your content stays up to date and in connection with the changes occurring so you don’t get lost in the vast internet world.

It can be muddy trying to keep up with SEO changes. Further, knowing the right keywords and such for your business can be confusing. Utilizing programs such as Google Adwords makes using SEO a dream. It helps you identify the perfect keywords for your business and content. There is so much more to SEO but it’s truly not as hard as it sounds. It’s an amazing tool that every business should be using if they are utilizing an online presence even in the slightest.

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