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business It's Business

How SEO Can Help Your Business Succeed

June 7, 2017

If you’re in the internet world or social media world, SEO is a term that’s thrown around quite often. Most people just assume that all business owners or those interested in a business will know about SEO and its importance. However, that’s rarely the case. Many are unaware of SEO and the wonderful things it can do for the success of a business.

The main thing all of us online are concerned about is traffic. In order to make a successful business, even if we’re an in-person business just using social media online, we need traffic. Not just traffic but consistent traffic. How do we ensure that happens? One of the best tools for that is…you guessed it, SEO. SEO is that little extra trick to getting your business to come up near the top of a Google search. SEO feels like you’ve met a person that’s just the right connection for your business in order to give it the push that it needs. Except, you don’t have to jump through any hoops with SEO like you would a connection.

SEO is search engine optimization. In other words, it’s using the right keywords and phrases that will make your brand, product, post, etc. appear in search more often and more easily. Basically, what Google and Microsoft do is send out a program that peruses the internet. It peruses your content and other content to see how relevant it is to each search. This is based on keywords and phrases within your posts, pages, etc. Therefore, when someone types in a search, depending on how relevant your post is will determine where it pops up in line when the search results appear (page 1 or a few pages down). Your goal should be to at least get your page/content to appear on the first page of results. I don’t know about you, but I rarely go past the first page of results when I search something. If I do, I never go past page two.

The biggest way to make sure you’re moving up in the world of SEO is by keeping your content updated and full of keywords. Be sure you keep your keywords pertinent to your area of expertise. In other words, if you’re a plumber, using words such as “Easter recipe” as a keyword is not really going to help you a lot. Keep your content in line with your overall focus and keep the content keyword rich using keywords that fit you and your business. Keep your content/page updated by going through old content and refreshing it when SEO makes changes. Alterations will happen from time to time so it’s necessary to make sure all your content stays up to date and in connection with the changes occurring so you don’t get lost in the vast internet world.

It can be muddy trying to keep up with SEO changes. Further, knowing the right keywords and such for your business can be confusing. Utilizing programs such as Google Adwords makes using SEO a dream. It helps you identify the perfect keywords for your business and content. There is so much more to SEO but it’s truly not as hard as it sounds. It’s an amazing tool that every business should be using if they are utilizing an online presence even in the slightest.

  • Reply
    Tanay Michele
    June 7, 2017 at 3:54 pm

    Ugh. I have yet to delve into the world of SEO. This definitely made it sound simple but I can truly feel overwhelming!

  • Reply
    L.C. @ A Life of Authenticity
    June 7, 2017 at 11:46 pm

    Very practical and easy to understand tips on a subject that can get a bit complicated. Thanks!

  • Reply
    Jay Colby
    June 8, 2017 at 1:35 am

    This is great advice SEO is important to every business. Since every business has to have some type of online presence.

  • Reply
    Carissa
    June 8, 2017 at 1:55 am

    Thanks for the interpretation!! I have tried reading many things about SEO and didnt understand it but now I think I get it!

  • Reply
    Ngumabi
    June 8, 2017 at 6:55 am

    Thanks for this great advice
    You made it really broke it down in simple words
    Nice job

  • Reply
    Bren Pace | Designs by Virtual Bren
    June 8, 2017 at 3:14 pm

    Ugh, I totally struggle with SEO and despise the plugins you can use to help. Why doesn’t it have to be so difficult? Meh…. screw it. 😉

    Great tips!

  • Reply
    Mimi Freen
    June 8, 2017 at 8:39 pm

    I’m no an SEO pro but aim much better. I sometimes appear in my google search or others told me I appeared in theirs.

  • Reply
    Felecia Monique
    June 8, 2017 at 11:30 pm

    I need SEO help. This is such a struggle on my end.

  • Reply
    Kim
    June 9, 2017 at 1:05 am

    I’ve been working on my SEO skills. I am nowhere near an expert though. Focus keywords and evergreen content are key.

  • Reply
    Autum Love
    June 9, 2017 at 2:12 am

    I really need to spend some time working on my SEO I don’t get any traffic from google and I would love to.

  • Reply
    Elle Cleverlychanging
    June 9, 2017 at 12:02 pm

    Most of my traffic comes from Google. Now if I can only tackle Pinterest.

  • Reply
    Stacie
    June 9, 2017 at 1:03 pm

    I’ve been blogging for years and still have trouble with this Seo thing! I like your tip about keywords in your niche. I never thought of that but it makes a lot of sense!

  • Reply
    Joanna
    June 9, 2017 at 2:58 pm

    I recently updated my pictures and posts for SEO and MAN have I seen a difference in traffic. I’m glad that blogging communities and reading other blogs have worked out for my business.

  • Reply
    Adeola
    June 11, 2017 at 10:28 pm

    I am still venturing in to the world of SEO and It is taking me loads of time and learning.

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