Social media is great isn’t it. We can connect with our audiences, we can meet people all over the world, we can sell things, we can look at pretty pictures, we can essentially make millions just off of social media. I have been in the social media space for quite some years learning, growing, and most of all listening. I run a few social media accounts for businesses and I have learned a few things over the years that I would love to share with you.
Just because your audience is huge on social media doesn’t mean you can grow someone else’s audience the same way. If you have 10,000 followers on instagram and someone hires you to grow their following to that much and you don’t deliver….what do you tell them. Many people have huge followings because they got on the platform when it first launched, they have a system that they use to get followers (loop giveaways), they follow lots of people and comment then unfollow later, they have a certain niche that people want to see, they pay for followers. Let’s talk about certain niches. If you are a food blogger and your pictures are the shat….then you will get a lot of followers. Which brings me to point number 2
Your pictures. Have you ever went on someone’s TL and they have ugly blurry pictures. I can’t follow that and have that in my feed. I am sorry I love some of you all but your pictures suck. No you don’t have to have a fancy camera but at least get to some lighting and edit in an app. I know my cell phone takes shitty pictures so I rarely use my cell phone to post. I use my big boy and transfer the pictures to my phone via wifi and call it a day. I have learned that people want to follow pretty accounts that are attractive not the ones that aren’t
When people don’t post they lose lots of followers. Social media is all about content and people need to see you. If you post for two months straight and then fall off…..you have been forgotten. Your brand has dried up and someone else has come in to take your space. I don’t understand people who take breaks for months at a time and expect that their brand will grow….that’s not how social media works. If you want your audience to grow you have to always be visible. I am not saying post daily but no less than 3 times a week you need to pushing out content on some type of platform.
People spend money on ads for Facebook which is great but here is the thing……if you can’t get people to like your posts or view your Facebook message without spending a dime then it’s not Facebook’s fault it’s your fault because your content isn’t good enough. If you have posted for a week and you don’t get any views, shares, or likes then your content is not what people want to see and you need to reevaluate what you are selling, writing, or telling people.
Hashtags are the key to getting seen. No…it really is. I think Instagram and Twitter are the major players in the hashtag game. Facebook….eh..I wouldn’t bother too much over there. If you can put up the right hashtag you can get seen by the right people. Use relevant hashtags that will bring some traffic to your post.
Here are a few other things I have learned along the way
- Vertical pictures do better on Pinterest
- Your title is what makes people click. You can have a great article but the title sucks…no one will ever know because you didn’t use the right title
- Don’t just put hashtags on Instagram say something…don’t say something basic like Have a great day. What’s the picture about, what message are you trying to present, I mean talk….
- National holidays do great on Facebook….try it out for a week and make sure you use the hashtag…tell me how it went
- Pay for ads but only for ads on Facebook that have a high engagement. So if I have 1,000 views on a post on FB…pay to boost it. That way it can get more views and go further
- You can’t follow other people’s timeline……yes Suzy has great pictures but you don’t know if she is using stock photos or hired a photographer to follow her around all day. Do something unique to you and keep that going. You won’t be able to keep up with someone and will lose your voice in the process
- You have to post no less than 8 times on twitter per day. It’s an ever moving platform…tweeting out content 4 times a day won’t get you seen. Take one post and redo the commentary many different ways throughout the day
- Talk on twitter. Yes it’s nice to schedule out your tweets but then if something happens you just have links going out which makes you seem like you aren’t human. Even if you just go on twitter once a day and say something without a link….do it..make it a habit
- You do not have to be on every platform. Be on the one that people love you on. I like snapchat but my audience is not over there, I love Pinterest but again my audience isn’t over there. I don’t focus on things where there is no hope for me to make some moolah. I stick to the 2 or 3 that gives me the most interaction with my audience
These are just a few things I have learned along the way. Social media is a tool the real challenge is how are you using it to be heard among the noise. What have you learned about social media? What’s your favorite platform and why? Do you think social media will ever phase out?