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business Social Media

Here’s what I know about social media

August 10, 2016

Social media is great isn’t it. We can connect with our audiences, we can meet people all over the world, we can sell things, we can look at pretty pictures, we can essentially make millions just off of social media. I have been in the social media space for quite some years learning, growing, and most of all listening. I run a few social media accounts for businesses and I have learned a few things over the years that I would love to share with you.

Number 1

Just because your audience is huge on social media doesn’t mean you can grow someone else’s audience the same way. If you have 10,000 followers on instagram and someone hires you to grow their following to that much and you don’t deliver….what do you tell them. Many people have huge followings because they got on the platform when it first launched, they have a system that they use to get followers (loop giveaways), they follow lots of people and comment then unfollow later, they have a certain niche that people want to see, they pay for followers. Let’s talk about certain niches. If you are a food blogger and your pictures are the shat….then you will get a lot of followers. Which brings me to point number 2

Number 2

Your pictures. Have you ever went on someone’s TL and they have ugly blurry pictures. I can’t follow that and have that in my feed. I am sorry I love some of you all but your pictures suck. No you don’t have to have a fancy camera but at least get to some lighting and edit in an app. I know my cell phone takes shitty pictures so I rarely use my cell phone to post. I use my big boy and transfer the pictures to my phone via wifi and call it a day. I have learned that people want to follow pretty accounts that are attractive not the ones that aren’t

Number 3

When people don’t post they lose lots of followers. Social media is all about content and people need to see you. If you post for two months straight and then fall off…..you have been forgotten. Your brand has dried up and someone else has come in to take your space. I don’t understand people who take breaks for months at a time and expect that their brand will grow….that’s not how social media works. If you want your audience to grow you have to always be visible. I am not saying post daily but no less than 3 times a week you need to pushing out content on some type of platform.

Number 4

People spend money on ads for Facebook which is great but here is the thing……if you can’t get people to like your posts or view your Facebook message without spending a dime then it’s not Facebook’s fault it’s your fault because your content isn’t good enough. If you have posted for a week and you don’t get any views, shares, or likes then your content is not what people want to see and you need to reevaluate what you are selling, writing, or telling people.

Number 5

Hashtags are the key to getting seen. No…it really is. I think Instagram and Twitter are the major players in the hashtag game. Facebook….eh..I wouldn’t bother too much over there. If you can put up the right hashtag you can get seen by the right people. Use relevant hashtags that will bring some traffic to your post.

Here are a few other things I have learned along the way

  • Vertical pictures do better on Pinterest
  • Your title is what makes people click. You can have a great article but the title sucks…no one will ever know because you didn’t use the right title
  • Don’t just put hashtags on Instagram say something…don’t say something basic like Have a great day. What’s the picture about, what message are you trying to present, I mean talk….
  • National holidays do great on Facebook….try it out for a week and make sure you use the hashtag…tell me how it went
  • Pay for ads but only for ads on Facebook that have a high engagement. So if I have 1,000 views on a post on FB…pay to boost it. That way it can get more views and go further
  • You can’t follow other people’s timeline……yes Suzy has great pictures but you don’t know if she is using stock photos or hired a photographer to follow her around all day. Do something unique to you and keep that going. You won’t be able to keep up with someone and will lose your voice in the process
  • You have to post no less than 8 times on twitter per day. It’s an ever moving platform…tweeting out content 4 times a day won’t get you seen. Take one post and redo the commentary many different ways throughout the day
  • Talk on twitter. Yes it’s nice to schedule out your tweets but then if something happens you just have links going out which makes you seem like you aren’t human. Even if you just go on twitter once a day and say something without a link….do it..make it a habit
  • You do not have to be on every platform. Be on the one that people love you on. I like snapchat but my audience is not over there, I love Pinterest but again my audience isn’t over there. I don’t focus on things where there is no hope for me to make some moolah. I stick to the 2 or 3 that gives me the most interaction with my audience

These are just a few things I have learned along the way. Social media is a tool the real challenge is how are you using it to be heard among the noise. What have you learned about social media? What’s your favorite platform and why? Do you think social media will ever phase out?

 

  • Reply
    Monica
    August 10, 2016 at 3:39 pm

    Fantastic. I can’t follow accounts on Instagram unless they inspire me in some way and don’t even get me started on those who purchase followers (also hugely dislike loop giveaways in my find). All great tips that point to excellent content, images..being key!

  • Reply
    Stacie @ Divine Lifestyle
    August 10, 2016 at 3:46 pm

    Number 3 is so important. You HAVE to post regularly. People come to your blog/FB/Twitter for content. If you don’t have content…

  • Reply
    Shantel Collins
    August 10, 2016 at 4:10 pm

    Right on point especially when it comes to Instagram.

  • Reply
    Toni | BoulderLocavore.com
    August 10, 2016 at 4:53 pm

    This is such a great post! All these are true. I think social media will never phase out but it will grow bigger! So, we better get our social marketing game up a notch and learn how people use social media so that we can use every platform efficiently!

  • Reply
    Nellie
    August 10, 2016 at 5:27 pm

    These are fantastic tips!! I especially love the Instagram tip about saying something. It boggles my mind when I see pictures posted with NO caption!!

  • Reply
    Pam
    August 10, 2016 at 5:53 pm

    I alwYs try to make sure I post quality pictures. We usually post on Instagram once or twice a day. Two to three times a dayonFacebook.

  • Reply
    Joi
    August 10, 2016 at 6:40 pm

    I fell off a couple of times, life happens. I love all these tips tho. Too many social platforms run by 1 person is difficult unless you are full time working your brand.

  • Reply
    Rachel Ferrucci
    August 10, 2016 at 6:59 pm

    Great tips Kita! I miss the old days of talking on Twitter and not worrying about how many followers you have. If you’re up for chatting, I’m still there chatting away so make sure I know you’re there!

    • Reply
      Kita
      August 10, 2016 at 8:35 pm

      that sounds good I will be chatting with you. It seems like twitter has lost that aspect and it’s one of the things I loved!

  • Reply
    Whitney
    August 10, 2016 at 8:42 pm

    This was great Kita, and I plan to concentrate on the ones that I have a better following. I love Twitter but I feel it’s like jumping double dutch, I’m still rocking trying to get started! you are right, if you fall off it takes work to build again. It can be done, but it’s work.

  • Reply
    Lindsey Paris
    August 10, 2016 at 10:19 pm

    Titles do get people to click, but I know a few bloggers that use straight clickbait and I JUST CAN’T. Sometimes I’d rather give a jist, ya know?

  • Reply
    Bren Pace
    August 10, 2016 at 10:21 pm

    Great tips, Kita! I think eventually, social media may even replace blogging. With apps like Twitter, Instagram Stories, and Tumblr, the age of blogging may disappear by 2026. 😉

    B

    • Reply
      Kita
      August 11, 2016 at 3:32 am

      Someone and I was just talking about this. I think going back old school will be the new way of doing things. Blogging itself will fade out and most people may use their newsletter or something.

  • Reply
    Liz Mays
    August 10, 2016 at 10:35 pm

    This is really good advice! I definitely agree about the blurry pictures. I have have to try your Twitter tip!

  • Reply
    Joyce Brewer (@MommyTalkShow)
    August 11, 2016 at 1:14 am

    I really pick and choose where I want to be active. Snapchat is of no interest to me!

  • Reply
    Theresa
    August 11, 2016 at 2:23 am

    I totally agree with all the points made here. Also, if you are posting frame by frame of your kid going down a slide, BORING! One pic will do, then move on. Don’t flood your followers with the same photo at different angles over and over again!

    • Reply
      Kita
      August 11, 2016 at 3:31 am

      OMG I thought I was the only one who thought …now why do people do this. You would be surprised how many folks do that too. 6 pictures in a row of the one thing

  • Reply
    Brandy
    August 11, 2016 at 3:21 am

    I love these tips! Having a good title is so important. If it doesn’t grab your audiences attention then no one is going to read it!

  • Reply
    Kelly Hutchinson
    August 11, 2016 at 5:32 am

    I love hearing other people views about social media. I am always learning something new about it every day!

  • Reply
    Nikki Wayne
    August 11, 2016 at 8:53 am

    These are really informative. I remember when I was a newbie in this industry, I have so many questions.

  • Reply
    Chrystal | Nevermore Lane
    August 11, 2016 at 3:39 pm

    I think there is a right way and a wrong way to use click bait to get people to click. I have been on social media for so long I am almost too afraid to say it.

  • Reply
    Rosey
    August 11, 2016 at 4:32 pm

    I’ve put up pictures that weren’t so great. I always regret it, every single time.

  • Reply
    Dawn McAlexander
    August 11, 2016 at 4:51 pm

    All that you say is so true. Social media can make or break a blog. If you can’t get it right on social media nowadays, you might as well give it up.

  • Reply
    Ann Bacciaglia
    August 11, 2016 at 5:24 pm

    This is a fantastic post. I will have to share this with my Sister. She is just starting out with her blog.

  • Reply
    Lisa Joy Thompson
    August 11, 2016 at 7:58 pm

    These are such great tips! Social media isn’t a one size fits all deal! Each person brings something unique to the table!

  • Reply
    Kristi
    August 11, 2016 at 8:02 pm

    Some really great points. I always find it interesting which blog posts people really like and those that don’t go over quite as well. Some of the strangest things can be the most popular.

  • Reply
    Crystal
    August 11, 2016 at 9:05 pm

    It’s great that I’m not the only one who thinks you don’t need to be everywhere. I use Instagram, Facebook, and Twitter. The others are for my personal use.

  • Reply
    Kristin
    August 12, 2016 at 3:51 am

    This is a lot ion fun. Really great advice here. I totally agree about constantly creating new content.

  • Reply
    christina aliperti
    August 12, 2016 at 4:45 am

    Sucky photos are the worst!! They just take away from the awesomeness of the post. I think bad photos of food and drink are the baddest of the bad!

  • Reply
    Nicole Escat
    August 12, 2016 at 3:52 pm

    Managing social media can really affect a website, we must be careful in our interaction.

  • Reply
    Karlaroundtheworld | Karla
    August 15, 2016 at 5:29 am

    Wow, a lot of good 101’s up there. I learned a lot! I used to pay for ads but in all the wrong places.

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