business Social Media

Facebook vs Instagram. Which one is better?

September 28, 2016

Social media is one of those musts when running any business. However, it can be extremely hard to devote a plausible amount of time to each one because there are so dang many of them. Honestly, there are some that aren’t worth the added work. Be sure to have a presence as many forms of social media as possible but don’t kill yourself trying to be the top on everyone because some just don’t bring in the attention they need whether you’re the bomb on it or not.

Two of the top social media sites to be super active on are Instagram and Facebook. Both of these provide amazing opportunities and exposure if utilized correctly. There are some pros and cons to each though. One might be easier in a specific area than the other, and so on and so forth. Here are a few of the plus and minuses of Facebook and Instagram in comparison with each other.


Instagram definitely wins out in this category. It’s simple; you post a picture, add the right hashtags, and seek to grow your followers through liking other people’s photos and following them. The algorithm is really not that difficult to grasp. Although Facebook has more options for putting your business and its information out there, it’s quite a bit more complicated with its algorithm and has far more details to keep up on.


Facebook gets the trophy for this category because if you can find anything, you would find it on Facebook. There are countless ways to connect on Facebook. Pages, messages, comments, groups, business pages, all these are wonderful tools for reaching your intended audience. Instagram, although great for some things, is not the best for diverse options in connecting with people. It’s limited to hash tags, direct messages, or photos. This is not the easiest way to get traffic to your business.

Over the Top

Facebook can be really cluttered sometimes. Outside of that, it can be annoying if too much spammy stuff from friends, pops up in your newsfeed. It feels like there is too much going on when you get on Facebook so it can feel a little overwhelming. Instagram keeps it simple and instead of being bombarded with quizzes, links, ads, etc. you’re just looking at one long list of photos. This is also why Pinterest is so popular as well. It’s much easier for the brain to comprehend and take in when it’s a simple photo instead of a photo, a long description, a million comments and likes, a link to go to the full article, etc. A picture is worth a thousand words and I think Instagram pulls in users based on the simplicity of being all pictures, alone.

Overall, Instagram and Facebook seem to cover different areas but the areas they do cover are covered well. In my opinion, Facebook and Instagram are both social media sites you should be spending a lot of your time on. They seem to complete each other and both offer great connections in different ways.

Facebook vs Instagram. Which one is better?

  • Reply
    Stacie @ Divine Lifestyle
    September 28, 2016 at 1:05 pm

    I find that Instagram generally affords more interaction for me than Facebook. There was a time with Facebook was king of interaction, but their new setup has nerfed that immensely.

  • Reply
    September 28, 2016 at 1:21 pm

    I must say that I get a lot more interaction on Instagram, however when I have a sharable post I do find that people are more apt to share on Facebook than they are on Instagram. Thanks for the post! It was an interesting read for sure! 🙂

  • Reply
    Bren Pace
    September 28, 2016 at 5:15 pm

    Great read, Kita.

    I would use Instagram a lot more if there was a web version. I mean, I could share via the web. Other than that, I really like both but struggle to gain traffic to my sites with Instagram. For me, Facebook, Twitter, and Pinterest are winning out.


    • Reply
      September 28, 2016 at 7:26 pm

      I lost site of Pinterest for a while but now I am having fun again with it! Twitter is still king for me though

  • Reply
    September 28, 2016 at 5:32 pm

    I loathe Facebook and hate their new setup and the fact that I have to pay for my followers to see my posts. It is so hard to get interaction on there, I much prefer Instagram. It’s so much easier to use and I get a lot better interaction from there than I do on Facebook.

  • Reply
    Anjanette @MommaYoung
    September 28, 2016 at 5:42 pm

    Great break down of pros and cons. I prefer Facebook because I don’t want to always post a picture related to whatever I am discussing. I do like the simplicity of Insta though!

  • Reply
    September 28, 2016 at 7:03 pm

    I have more followers on my blog Facebook than my blog Instagram but I get more interaction on Instagram. Plus it’s fun to scroll through and look at everyone’s pictures.

  • Reply
    September 28, 2016 at 7:29 pm

    I enjoy spending time with friends on Facebook more but enjoy interacting with brands more on Instagram.

  • Reply
    September 28, 2016 at 8:51 pm

    I have most interaction from instagram. It is easier to have people share on facebook though.

  • Reply
    Marcie W.
    September 28, 2016 at 10:47 pm

    I totally love both but agree that each of them have their pros and cons. I love the simplicity of Instagram while Facebook has a larger variety of content.

  • Reply
    Catherine Sargent
    September 28, 2016 at 11:29 pm

    This is a great post. I tend to use Facebook over everything else. I really should start using Instagram more.

  • Reply
    September 28, 2016 at 11:36 pm

    They both have their good and bad points. Instagram lets me be more creative. Facebook has more options for interaction.

  • Reply
    Liz Mays
    September 29, 2016 at 12:51 am

    I definitely agree about Facebook being cluttered. I like Instagram but I’m pretty new to it. It seems easier to navigate.

  • Reply
    Foodie Finds Home
    September 29, 2016 at 3:52 am

    I’m definitely more on Instagram than I am Facebook. I simply quit with the Facebook. 😉

  • Reply
    Toni | BoulderLocavore.com
    September 29, 2016 at 8:30 am

    I get more traction from Facebook but I love the simplicity of Instagram. And yes, I agree they cover different areas and they covered it well. Would love to learn more about IG.

  • Reply
    Jocelyn Cañasa Brown
    September 29, 2016 at 11:40 am

    I love them both. But I seem to like Facebook better for personal reasons. But for my blog, I love Instagram more

  • Reply
    Janell Poulette
    September 29, 2016 at 4:35 pm

    It is nice to see the pro’s and cons, however I do like to Facebook better than Instagram only because I am not always posting pictures. However, instagram is easy to navigate and with a simple use a of a hashtag.

  • Reply
    aziel morte
    September 29, 2016 at 4:57 pm

    I would love facebook, I have more follower on my facebook than instagram.

  • Reply
    September 29, 2016 at 6:35 pm

    I find myself using instagram for fun and Facebook for work. I think I’ve overrun my Facebook account with things that make it feel spammy. Maybe I need an account rehaul.

  • Reply
    Veronica Solomon
    September 29, 2016 at 8:37 pm

    Love Facebook! Instagram is meh for me. My real engagement comes from FB

  • Reply
    Kelly Hutchinson
    September 29, 2016 at 9:51 pm

    This was such a great read! For the business, I have much better interaction on Instagram. Personally, I prefer Facebook..

  • Reply
    September 29, 2016 at 10:44 pm

    I love them both, but for different reasons I love them. Facebook is great for connecting and I find keeping up with the day to day, and instagram I find is great for special moments or shares. I love them both though and don’t think I could do without either!

  • Reply
    Dawn McAlexander
    September 30, 2016 at 12:17 am

    I have to say that Instagram has become my favorite. Since Facebook went public, it has become an increasing pain in my butt. Right now, for me, Instagram is the way to go.

  • Reply
    September 30, 2016 at 1:05 am

    I like Instagram better. Facebook brings more traffic though, so I use them both.

  • Reply
    Beeb Ashcroft
    September 30, 2016 at 2:39 am

    I definitely get more interaction on Instagram. I think it’s because it’s just easier and more simple, as you stated.

  • Reply
    September 30, 2016 at 2:47 am

    I like both for different reasons. Instagram is full of amazing pics. But I love keeping up with friends on FB. It’s a toss up

  • Reply
    Annemarie LeBlanc
    September 30, 2016 at 1:10 pm

    Both Facebook and Instagram have benefits to offer depending the way you use it. I use FB for collaborating with fellow bloggers, but my Instagram is for documenting my travels and food adventures. I like them both, except when my FB feed gets cluttered with useless stuff.

  • Reply
    christina aliperti
    October 2, 2016 at 7:13 pm

    I love both but sometimes I need a break from facebook. That’s when I will spend more time on instagram enjoying the beautiful images in my feed.

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