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business It's Business

Does your blog or business need a newsletter?

May 4, 2016

Do you have a newsletter? I was against newsletters a few years ago. Here’s why…………

I felt that it was a waste of time to sit there and put together something that people could read on your website. I had nothing unique or different to offer. I subscribe to newsletters that give me something and it’s not just about the freebie that’s offered because what happens after you give the person the freebie? They usually will unsubscribe if your newsletter isn’t keeping them in the loop. I love free offers but it’s not what makes me sign up. What makes me sign up is the content that is offered after the freebie is long gone? Does this person have something that makes me excited to get it? I admit I am only excited for two newsletters. One is the Useletter from Amy. I look forward to this newsletter every Saturday! It’s one of the few that I open up on a constant basis. It’s useful, has great content, and quick. Another newsletter that I love is theSkimm  again quick and to the point and I love starting my day off with whats going on in the world since I don’t watch a lot of tv. So you may ask yourself…does your blog or business really need a newsletter.

Why do you want to start one? Some start a newsletter to capture emails for future sales, some want a newsletter because they feel it’s better to keep up with others rather than using social media or the blog. I started my newsletter to keep my real readers in the know about me. Not everyone reads my blog and not everyone follows me on all social networks. Social media moves fast so I know you may not have caught the latest from me. I also feel the people who signed up want to know about me and they want to know what’s going on so I keep more personal stuff in my newsletter because it’s a way for my audience to connect with me. You don’t have to jump on the bandwagon of having a newsletter if it doesn’t fit your brand or if you just don’t feel the need to do one. You can find other ways to promote and get yourself out there. Figure out the way before you jump into trying to get people to sign up or capture emails.

What do you put in your newsletters to keep them coming back?– Of course you want to put in your latest blog posts but what else can you give to your readers that they won’t find online? For me I share personal photos of my family that I don’t share online, I also do a roundup in each of my newsletters to give you something to look forward too. I also give away a freebie that’s different for each and every newsletter that I do. The only thing in my newsletters that you will find on my blog are the missed posts. That’s it! If you are a blogger that doesn’t post regularly then maybe a newsletter isn’t right for you at this time. If you are a business…find out what you will have to offer. I work for an account that does welding…which is mostly for men. I feel that they don’t need a newsletter. Men aren’t reading emails like that and they have nothing to really offer in their newsletter to get people to sign up. Now if you have a clothing company you may want to do a newsletter so that you can share the latest designs and share sales. Depending on your business a newsletter can be the best thing ever or the worse.

Do you have the time to write a newsletter? – Newsletters take time to put together. Trust me I know…Mines comes out every Wednesday. Why? Because it’s hump day and I want to tell funny stories to get people over the hump. It takes me roughly 2 hrs to put my newsletter together from adding in the pictures, checking to see if links work, and making sure I am writing something unique and different. People can tell when you throw something together! Don’t start a newsletter if you can’t continue. If you do a newsletter once a week…keep that up. If you can’t commit to once a week do once a month. If you can’t do once a month then maybe you shouldn’t do a newsletter….I’m just saying. If you aren’t consistent then why would I continue to have you pop up randomly. I won’t remember you and I will most likely unsubscribe.

Here are some tips to make your newsletter unique:

  • Add pictures that aren’t seen by everyone only your audience
  • Have engaging content and don’t be boring
  • Tell people about new products or services
  • Tell your story
  • Showcase others
  • Do a blog post exclusive to only your subscribers

After some thought I felt that a good way to connect with my audience and show the real me was through newsletters so that’s why I jumped on the bandwagon. On the websites you get a glimpse of me in my newsletter you get me…raw, uncut, and real!

What newsletters are you subscribed too? How often do you unsubscribe from newsletters? What makes you sign up?

Does your blog or business need a newsletter?

 

  • Reply
    Angelic Sinova
    May 4, 2016 at 5:40 am

    I used to send a biweekly newsletter with blog updates and behind the scenes blog moments but I haven’t sent one out in almost five months. I should definitely be back to that because a lot of readers liked it (and I like catching up on some of my favorite blogs through their newsletters too.)

  • Reply
    Robin Masshole Mommy
    May 4, 2016 at 10:23 am

    I have thought about a newsletter, but I just don’t know if I am ready to commit to the amount of work it takes.

  • Reply
    Alli Smith
    May 4, 2016 at 11:53 am

    I always open Amy’s useletter, too. She’s such a fave of mine! I send out newsletters to let my subscribers know about my latest articles for Parade and to let them know about stuff that’s not on my blog. It’s usually weekly, but sometimes bi-weekly.

  • Reply
    Elayne
    May 4, 2016 at 6:00 pm

    I have kicked around the idea of a newsletter for a while. Not really sure I have the time to invest in one, but if I invest the time it may have a positive impact on my blog.

  • Reply
    Brenda Pace
    May 4, 2016 at 7:01 pm

    I subscribe to a few newsletter, including Amy’s Useletter. However, I struggle with doing my own so I pretty much hung up the idea. I send out a weekly for my business but not for my other site. Some people hate emails, like me, so if I can’t put valuable enough content in them, people will just unsubscribe.

    I like Blogelina’s and Daniela Ursin’s newsletters. Very good stuff!

    B

  • Reply
    Liz Mays
    May 4, 2016 at 7:47 pm

    These are some really good points. I’d definitely try to make my newsletter colorful and exciting without being too wordy.

  • Reply
    Sarah
    May 4, 2016 at 8:22 pm

    These are really great things to think about when it comes to having a newsletter or not. I am currently trying to figure out how to make a good template for my newsletter.

  • Reply
    Terri Beavers
    May 4, 2016 at 8:36 pm

    I don’t really have a newsletter for my site unless a feedburner one counts. I would like to have one that I could send out for special occasions like blog giveaways and such.

  • Reply
    Mimi Green
    May 4, 2016 at 9:36 pm

    I was late to the newsletter game, I didn’t understand the importance. Then I started collecting email addresses but didn’t have the know how to set up a newsletter and send it out on a regular basis. It was one of my business goals for 2016 and I’m proud to say I’ve sent out my weekly newsletter EVERY WEEK of the year.

    That is so major for me.

  • Reply
    Jeanine
    May 4, 2016 at 11:38 pm

    I haven’t really worked on my newsletter. But, I know so many people have success with it so I’d love to actually take some time to work on one.

  • Reply
    Bonnie @wemake7
    May 5, 2016 at 1:19 am

    I’ve been wanting to make a newsletter but can’t seem to figure out how to make one. I need to work on that.

  • Reply
    Brittany
    May 5, 2016 at 2:19 am

    This is always something I think about as well. I love to hear the feedback and comments below!

  • Reply
    Vidya Sudarsan
    May 5, 2016 at 5:09 am

    I have been thinking about starting a newsletter and your ideas are what I need now. I like the idea of writing a blog post exclusive for my subscribers – that will make them feel special and also a way to highlight my content.

  • Reply
    Rebecca Swenor
    May 5, 2016 at 9:06 pm

    This is awesome information you shared about newsletters. Most people don’t always follow the blogs or social media and it is best to have the newsletters for these followers. It is good to have the rewards for those that truly are there for what you are offering. I sign up for the brake down of the week the newsletters give me. Thanks for the great tips.

  • Reply
    Jamie
    May 5, 2016 at 9:41 pm

    I’ve never been good at doing newsletters. I’ve started a few times, but never seem to have enough time to really get it set up the way it needs to be.

  • Reply
    Lorelai @ Life With Lorelai
    May 8, 2016 at 5:18 am

    Great questions. I just started doing a newsletter, and I am loving it.

    Lorelai
    Life With Lorelai

  • Reply
    Hannah Adkins
    May 12, 2016 at 2:44 am

    My blog has a newsletter and I love it. Its such a great way for me to connect with readers and a way to recap on each week of posting.

  • Reply
    Nellie
    May 18, 2016 at 10:45 pm

    Its hard to keep up with! But lately I’ve been trying a bit harder. I agree that giving the reader content that isn’t on the blog is key!

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