business tip tuesday

8 Tips for using Snapchat for your Business

December 13, 2016

When most of us think of social media, Snapchat is not the first thing that comes to mind because it feels like it’s more of a private social app rather than a public one. What I mean is that Facebook is a very open spot for content while Snapchat doesn’t involve posting things for the world to see. However, you would be surprised at what Snapchat can provide for a business so don’t count it out as a business-building tool. Here are a few tips for using Snapchat with your business.


  1. Use it for live moments. It’s not just like Facebook where they can watch it while it’s happening but you can send out a snap and they can watch it any time they want, including right as you send it which means they’re getting to see a first-hand account of what you’re doing right then. Use it for neat events or shows you participate in so they can participate with you. Make it feel more personal.
  2. Send something straight to each person without it looking strange. On Facebook and Twitter, etc. it’s sort of seen as spam to send out messages and even mass messages at that. With Snapchat, that’s what it’s meant for. So, you can send out a “mass message” to all your followers and each one will get a notification from you which makes the odds of them watching the snap ten times better than most social platforms.
  3. Host a contest. Make Snapchat fun and interesting as well as draw them in to want to see your snaps with a contest! Send a snap of yourself with the contest on a piece of paper or typed in the text box. Any way you want to do it, even doodles are fun!
  4. Do or Support Account Takeovers. If you’re an avid Snapchat user or follow brands and businesses on Snapchat, you’ve probably seen their Snapchat account being “taken over” by other popular users. It’s beneficial for someone with a large amount of followers to take over your account for say a week, because then their followers become interested in you as well.
  5. Focus on your followers. Your followers are literally your success. Without your followers you are nothing. This means you need to engage them by making it about them as much as possible. Feature them on your account from time to time; this can be connected to the contests mentioned above.
  6. Give Snapchat only previews. In other words, give them an even bigger draw to follow you on Snapchat by sending photos of behind the scenes, etc. that are only seen on Snapchat. They’re not staged and made to look perfect, raw photos.
  7. Don’t be afraid to participate and encourage that with your followers. Snapchat is setup to send snaps back and forth to people. Odds are, not everyone will snap you back but some will. Depending on how large your following is, it will most likely be impossible to answer them all back and that’s ok, that’s the novelty of it. Try as best you can to answer at least a few back each time you send one out and get responses back. Interact with them and encourage them to interact with you.
  8. Don’t be overly scripted or rehearsed. I mentioned already that your Snapchat photos don’t need to be staged, they can be raw which is part of the draw. It makes it real for your users. That’s what they want to see, the real you in your real environment. If you send out too many scripted things or rehearsed bits, it will be obvious and a turn off.

Snapchat is actually pretty easy to use to boost your business it’s just a matter of being active and finding what works. Most importantly, it’s being real. If you are on snapchat follow me @reallykita

  • Reply
    Bren @ Gals Pushin' 50
    December 13, 2016 at 4:55 pm

    Hey Kita,
    I haven’t tried SnapChat yet. How does it compare to Instagram?


    • Reply
      December 13, 2016 at 5:34 pm

      It’s okay I still like instagram better because with snapchat you do have to hold down a button to record and it goes away after 24 hrs with instagram it stays around. I use snapchat to give a personal look into my life.

  • Reply
    Robin Masshole Mommy
    December 14, 2016 at 1:00 pm

    I am ALL OVER Snapchat, but I rarely use it for business. I am going to use your tips and start!

  • Reply
    Stephanie Jeannot
    December 14, 2016 at 1:11 pm

    I try snapchat every now and then but do not use it as much as instagram. But maybe one day. I see others have fun with it as they do their social media posts. Might not be so bad to use every now and again.

  • Reply
    December 14, 2016 at 1:20 pm

    I haven’t started using snapchat yet but with your helpful tips I need to start using this medium.

  • Reply
    December 14, 2016 at 1:47 pm

    I appreciate this post because I have yet to figure out how Snap figures into my business! I see that fun filters related to entertainment make sense, but I have trouble with the mass use of this social media tool. And, I need to get a handle on it so I can keep up with my teenager!

  • Reply
    Alli Smith
    December 14, 2016 at 2:07 pm

    My 20-something-year-old kids love Snapchat! My daughter-in-law claims I’m a star on Snapchat, so we had to have a little talk about filming me when I don’t know about it. 😉 I do have a Snapchat account, I just don’t know what to do with it. After reading this, I want to learn how to use it.

  • Reply
    December 14, 2016 at 6:59 pm

    These are great ways to use Snapchat. I love the app and use it on a daily basis.

  • Reply
    Pam Wattenbarger
    December 14, 2016 at 8:34 pm

    I have been hearing that we need to utilize snapchat more but I had no idea how. These are great tips.

  • Reply
    Vera Sweeney
    December 14, 2016 at 9:40 pm

    Snapchat is such a fun social media!!! I love that it is so much more personal then most the other social media.

  • Reply
    December 15, 2016 at 2:42 am

    It is crazy how quickly Snapchat went from being so silly to such a useful tool. All of your points are so true, I had never thought about it before though.

  • Reply
    Cai Cansino
    December 15, 2016 at 4:42 am

    Never used snapchat before. Maybe worth a try. Thanks for the tips!

  • Reply
    Rebecca Swenor
    December 15, 2016 at 1:53 pm

    These are great tips for using snapchat for your business. You see more and more businesses using snapchat these days. I have see them use it mostly for contests but it is great for live moments.

  • Reply
    Kristen Dann
    December 15, 2016 at 3:51 pm

    These are wonderful tips. I’m still trying to figure out snapchat beyond funny face pictures!

  • Reply
    Paula Bendfeldt
    December 15, 2016 at 7:50 pm

    These are great tips. I don’t use Snapchat much and have been trying to figure out how it can be used to promote and get your business out there.

  • Reply
    Dawn McAlexander
    December 16, 2016 at 2:12 am

    I haven’t really gotten into the Snapchat thing. I think it’s kind of a waste, to be honest. However, if it does start to take off, I will remember this post.

  • Reply
    December 17, 2016 at 3:48 pm

    I haven’t really embraced Snapchat as much as I should. Thanks for the great tips – I think I may start with a fun behind the scenes view of what a typical day looks like!

  • Reply
    Mimi Green
    December 19, 2016 at 12:50 pm

    I’ve forgotten about Snap Chat a bit since they changed things up. I’m going to get back into the swing of things. I have no idea how many followers I have.

  • Reply
    Farrah Less G.
    December 19, 2016 at 3:40 pm

    With so many social media online nowadays I can’t keep up anymore. I heard snapchat a lot but I haven’t tried it yet , this post really convince me to register to boost my travel blog.

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