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business It's Business

5 things I do every week to grow my presence online

March 15, 2017

I live in the online world….mostly because of my job as a social media manager for small businesses. I always have to be on…..but I also have my own business to promote and content that needs to get out. There are things that I do weekly that helps me grow my presence online. When you are trying to grow your presence it’s best to have a plan…..you need an action plan because if you go at it blind….you will end up doing to many things at one time and forget something or you may not look branded or organized. No one wants to read from someone who seems all over the place. Here are a few things I do weekly to make sure you know who I am, what I’m doing, and how you can keep up with me

Send out an email list every Tuesday – My email newsletter is called Talk Tuesday. It’s where I talk SHAT about my week. It’s funny….it’s opened by the majority of my subscribers (over a 50% open rate), I get feedback every week and truly it’s the best way to keep up with whats going on in my world. It’s really about Kita and my blog and business reflects my personality….a crazy person…lol. Every week I do a giveaway of money, gift cards, stock photos, free business stuff, etc. I give you my weekly rundown of what I’m doing and trust me it will make your Tuesday. I give you a roundup of the week, some inspiration, and most importantly some real business tips just for you (and it’s on video) so make sure you subscribe and catch me every Tuesday in your email.

Adhere to the five minute rule – Social media can take up your entire day…trust me….I know because I run the social media accounts for over 10 businesses daily……For my business though I make sure I implement a 5 min rule for all of my active social media profiles a day. I have four that I am on constantly so I make sure I set aside five minutes a day for each one. Twitter, Instagram, Pinterest, and Facebook…..here is what I do…….I set a timer and I engage, like, rt, comment, share, follow pages, etc for five minutes each day. Let’s make Instagram for example….I set my timer and then I go in and I like the first few pictures I see (the ones I really like) then I comment on at least five photos, then I follow at least five people……I do this within the 5 min time frame. This is how I engage, meet new people, and I get people to see who I am. Most of the time 4 out of the five people I comment on will come back and comment or like my page or even follow me (if it’s someone new)…try it out for FB I did a video on it to give you a tip

Write at least two blog posts for the next week – I like to stay ahead of the game when it comes to my blog posts. People are like how do you have time to write blog posts 4 times a week (I write on Mondays about anything, Tuesdays are my tip Tuesdays, Wed is a business post and Fridays are always food related). Easy! I write two blog posts this week for the next that way I am always ahead of the game. Since my kids had winter break a few weeks ago I actually took that week to write two weeks worth of posts….It may have not been the entire posts but I did bullet points and titles so that all I had to do was fill it in later. The bulk of the work was done. Always keep content up on your site because people want to know that you are staying relevant. If they come to your site and you haven’t written any content since Christmas…they may think…hmmmm she’s not around so let me go somewhere else. How does the saying go…work until you don’t have to introduce yourself. Until people get to know me I have to make sure my content is literally in their face on a constant basis

Clean my emails out – This one is a doozy….trust me I am not the one to have over 50 emails sitting over a day. I hate that and I am very anal about it. I check my emails in the mornings, again at around noon, and then clear it out before I go to bed at night. I also have folders for all of my stuff. I also have separate emails for different things. I have one email that has all of my newsletter subscriptions…that way I can run through them while in the car line waiting on my kids, I have an email for spam type stuff…you know when you go to the store and they ask you for your email to send you coupons and stuff….yep I have an email for that. I have my business email which is hello@itsreallykita.com (yep y’all better use that lol) I also have my blog email which is kita@itsreallykita.com. I have a personal email that is used for household stuff, kids school stuff, etc. I check all of them daily and try to stay on top of cleaning them out so that by the end of the week it’s nothing in there at all. I also make sure I answer people back within 24 hours…even if I don’t get to them until the night time…I want to make sure that people know I am not ignoring them.

Take stock of whats working and not working – I try different things and I admit some things stick and some things don’t. My Talk Tuesday was actually a popular segment on my blog when I first started and people loved it. So much so that I moved it to a newsletter so that people can really get me weekly. That worked for me….periscope didn’t. I would go on there weekly and it was dead so I got rid of the app. I am now trying my hand at video and if this doesn’t work I am going to scrap that. It’s okay to get rid of stuff that doesn’t work. Notice what does well on Instagram….pictures of my kids and my personal life does better than random pictures so I try to make sure I keep it fun and add funny captions to my instagram posts. When I do my morning talk on FB…those usually see the best results so I talk on Fb every morning about something that pertains to real life. Pinterest isn’t working for me anymore so I only use secret boards on there to capture things. Twitter…works for me……I don’t know about y’all but that thing is still a powerful beast and if they get rid of it…I will actually cry because it’s where the bulk of my traffic comes from. Know what works for you and what doesn’t and don’t be afraid to scrap it and change things up.

Take a break often from social media because it can consume you to the fullest. I try to break on the weekends with little to know posts (unless it’s automated) and I try to stay offline during the weekends. I need that time to rest, spend time with my kids, and spend some time with me. How do you spend your week growing your online presence?

 

 

 

  • Reply
    robin Rue
    March 15, 2017 at 1:23 pm

    I need to start an email list, but I don’t want one of those annoying pop ups on my site. I need to sit down and plan that out and SOON.

    • Reply
      Kita
      March 15, 2017 at 8:16 pm

      I know what you mean. Mine is at the bottom and I mention it a few times in posts but other than that I keep it simple if people want to sign up they will

  • Reply
    Alli Smith
    March 15, 2017 at 1:26 pm

    I try to stay ahead of the game with plenty of drafts lined up in case there’s a week where I just don’t want to write. That seldom happens but when it does, I’m covered. I also try not to get sucked into social media scrolling when I’m working.

  • Reply
    Jeanette
    March 15, 2017 at 1:54 pm

    These are all great ideas! I’m always trying to tweak what I do so that I can get more presences online! I will definitely be incorporating some of these things into my routine.

  • Reply
    Jeanette
    March 15, 2017 at 2:00 pm

    Thank you. This is an seminar in a post! I am currently starting to restructure (especially my website!) and reschedule my time to become more consistent and get things done. Great tips!

  • Reply
    Nellie
    March 15, 2017 at 3:07 pm

    These are fantastic tips! Love your newsletter. I have reduced my SM time as well. You have to be really strategic with how you spend your time or else you will be on there all day and getting nothing done.

  • Reply
    Bren Pace
    March 15, 2017 at 3:39 pm

    Sounds like a great routine, Kita! As long as it works for you, keep it up! Thanks for sharing!

  • Reply
    lisa
    March 15, 2017 at 3:52 pm

    This is a great list. I find that cleaning out my emails is the worst part. I always have a zillion emails to get rid of.

  • Reply
    Susan Guinto
    March 15, 2017 at 4:16 pm

    I’ve been meaning to go back to writing regularly, but still can’t find the discipline to do that. Will try to schedule some hours per week to write again.

  • Reply
    Candy
    March 15, 2017 at 4:38 pm

    Know what you mean with the five minute rule. Can quickly turn into an hour easily. Great ideas you have.

  • Reply
    K. Elizabeth
    March 15, 2017 at 7:15 pm

    I’ve got to get back in the hang of writing out my posts ahead of time and scheduling them to go live. Great tips and I definitely agree that social media will suck you in and eat up your day. I’ve been doing a ten minute rule approach to Instagram where I spend five minutes just looking through my feed and the other five actually purposefully looking for content related to mine and interacting with those accounts.

    • Reply
      Kita
      March 15, 2017 at 8:17 pm

      Yes looking for content related to you is great. I even do content and find people in my city through hashtags

  • Reply
    Eloise
    March 15, 2017 at 8:23 pm

    great tips! I’m glad you found something that works for you and that might help others utilize their time more efficiently… I have to start doing giveaways on my blog, I don’t know how, but I’ve got to invest in time to just research how and get it done! (do you have a post about that?) ha!
    nice blog you have, by the way! I like funny/goofy peeps : )

    • Reply
      Kita
      March 16, 2017 at 2:06 am

      I only do giveaways in my newsletter….its a great way to get people to sign up and collect names because newsletters work when social media doesn’t. That’s the only tip I have lol no blog post. Thank you!

  • Reply
    Jenn
    March 15, 2017 at 10:41 pm

    These are great tips. I have been blogging for a long time now, and really need to remind myself to step a back and think about what I’m doing.

  • Reply
    Bella
    March 16, 2017 at 12:20 am

    It is a lot of hard work and these tips are awesome! Writing blog posts in advance is a good idea – I need to do that.

  • Reply
    Pam
    March 16, 2017 at 12:35 am

    I hadn’t heard of the five minute rule before this post. It’s a great principle to adhere by.

  • Reply
    Michelle
    March 16, 2017 at 2:42 am

    I really like your five-minute rule for each of your social media accounts. I spend way too much time scrolling through Facebook and that is something I need to work on not doing as much!

  • Reply
    Stephanie Pass
    March 16, 2017 at 5:02 am

    I do a few of these, and I know how social media can suck you in. I’ve been working late at night to get blog posts together for my upcoming maternity leave.

  • Reply
    Danik
    March 16, 2017 at 11:25 am

    Tell me about it, I am doing more and more social media these days and does take a lot of time. Love the idea of the 5 minute rule, might do that myself 🙂

  • Reply
    Angela Harris
    March 16, 2017 at 1:40 pm

    This post is full of excellent tips. I am taking notes now. I have been doing this for 8 years and still need better ways to do things. Thank you.

  • Reply
    Tamara Bowman
    March 16, 2017 at 7:17 pm

    Cleaning out emails is a good one. Those can get out of hand and quick if you don’t keep an eye on them.

  • Reply
    Karrie Truman
    March 16, 2017 at 7:18 pm

    Now, I love that 5-minute rule. I’ve never thought of doing it that way before. Makes it feel much more doable.

  • Reply
    Peachy @ The Peach Kitchen
    March 19, 2017 at 8:10 am

    Oh my gosh! I love the tips you got here. I would try to do what you do and set out five minutes each day to do social media. I don’t know if I can write advance blogposts, though.

  • Reply
    Garf
    March 20, 2017 at 3:19 pm

    Thanks for these tips. Not everyday I like to write so I line up drafts when I am in the mood.

  • Reply
    adriana
    March 24, 2017 at 5:23 pm

    I love this!! Writing blog posts for the next week is so important – it makes a difference in how you feel about the week ahead!

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